Print Buying Direct

Printing – what does the future hold? – Part 5 – 2nd March 2009

Is there a future for printing?
The potential of the clever new press concepts will allow print companies to explore new opportunities, whilst helping to mitigate some of the pressing issues such as eco concerns, cost reduction and ever faster turnaround times. They make the commercial print market in 2009, and for the future, extremely exciting.
But in that ‘new’ future, business models and strategies will have to change, as will the way we think of the work that ‘print’ companies produce. There will still be the production of many of the commercial applications that are printed today, but companies will be increasingly expected to add other multimedia options as well.

Will print endure? Think of a world without it. We are all super hungry for information, we need to communicate, we need to be constantly in touch; many want to gobble up every crumb and detail of their favourite celebrity or wallow in the latest fad. We all want to know exactly what is going on, we want to see and experience everything, and we want it all now.

Look around you, read through this blog, and see how many, or more likely, how few, things you can see that do not have some element of print connected to them whether offset, digital, flexo, screen; industrial printing, textile printing, packaging and labelling, or even good old fashioned print on paper. Was your nice wood effect door printed on a flatbed inkjet? Are you lucky enough to have hand painted wallpaper, or was it more likely printed? How did the writing get onto the label of your bottle of beer so that you know Bud from Carlsberg? Were your last birthday cards black or did you have a merry greeting and a funny picture? The Mac I am writing this on has a nicely printed sign, along with the easily recognisable ‘printed’ apple, telling me that is indeed a Mac. I think you get the idea! And, so it will be for many applications in the commercial print market- they will be here for a while yet. However, commercial printing is increasingly not just about print anymore, but about communication- a vast resource of interactive and complementary technologies, without which the world could not operate.

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This entry was posted on Monday, March 2nd, 2009 at 1:41 pm and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.