Print Buying Direct

Pre-press – 20 years of change – part 1 – 20th March 2009

We see the past through the filter of our own experience. So where, with so much change, such immense technological diversity do you start? To me, pre-press looks the same, because it is still about getting content into shape for mass reproduction. But it is different to what it was in 1989 because there are so very many routes to readers, and modern pre-press technology reaches far beyond print. A tangled relationship between technology and process has helped to create intimate and closely entwined dependencies. Technology and process are no longer discrete: the one drives the other, as it clear from a look at our present reality.

Like many other industries, we use standard tools such as Photoshop and the Microsoft Office suite, with either Quark Xpress or Adobe InDesign for page layout. We rely on XML to manage interactions between processes and tools. We use colour throughout our products and assume that we can produce it accurately wherever and however we output our files. We depend on database for every aspect of production, whether it is PDF, itself a small database of page components, or a distributed variable data printing system. And, all of us are moving towards network based system architectures, from banks to publishers of all shapes and sizes. So what does this mean for pre-press?

See Part 1, Part 2, Part 3, Part 4 and Part 5 of our blogs on Direct Mail and Transactional Print

Print Buying Direct is one of the Uk’s leading suppliers of graphic design and print, based in the Crewe and Nantwich area of Cheshire (UK) but supplying all of the UK & Ireland. See our websites for more information on graphic design, brochures, business cards, appointment cards, leaflets, flyers, pamphlets, posters etc

Print Buying Direct is a trading name of The Printing House Ltd. This brand was originally set up to protect the quality name of The Printing House of Crewe and Nantwich, Cheshire, Uk – recognised throught the North of England as a quality printers. Now Print Buying Direct has established itself over the last two years and has become a quality brand in its own right with very competitive prices nationally. Take a look at both websites and learn more about us.

Please feel free to browse our print buying website and use it as a useful tool – we are adding new pages and offers every week. So keep popping back, subscribe to our printing blog, email info@printbuyingdirect.co.uk or call call 0870 950 8444.

For more information please see our websites – especially our Printing Glossary – Printing A to Z – this makes a really useful guide for designers, printers, print buyers, college students etc.

Don’t forget The Printing House also specialise in Printing for Schools, especially School Prospectus, Secondary School Prospectus, College Prospectus, Primary School Prospectus & Sixth Form Prospectus. We have a vast range of experience design and print of primary, secondary, 6th form, college and universtity prospectus. Visit our School Prospectus Made Easy website to see examples of our work and more about our products. Our customer testimonials webpage is constantly being added to – please stop by and see our reviews.

Tags: appointment cards, Brochures, Business Cards, Flyers, graphic design, Leaflets, Pamphlets, Posters, variable data printing

This entry was posted on Friday, March 20th, 2009 at 8:37 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.