Print Buying Direct

12647 and all that – Colour Management in Printing – Part 1 – 11th May 2009
It may not have a snappy name, but the ISO 12647 standard can help digital printers prove that their colour is up to scratch. Laurel Brunner elucidates.

It’s fair to say that compared to conventional offset, digital technology is a relatively new business with a unique scope to change how print is used. Advances in quality mean that digital print is no longer a second-rate alternative to real offset, so for many jobs these days it is considerations of responsiveness, cost and format that are the deciding factors when choosing between processes. Yet while many digital printers can certainly compete with offset for output quality, just saying so is not enough for print buyers. They increasingly demand absolute quality guarantees.

So far there is no formally recognised methodology for quality assurance, nor is there any guarantee that steps to achieve it are implemented consistently. Print buyers have to trust their eyes or go through often convoluted processes of quality checking. For printers this means they often have to provide themselves against subjective criteria and expectations over which they have little control.

To be continued…

See Part one of – The magic circle – print, paper and recycling

Also part one of in Flight, preflight and post flight

Print Buying Direct is the online facility for buying print of The Printing House Ltd of Crewe, Cheshire, UK

The Printing House are specialists and experts in Prospectus of all kinds – see our dedicated prospectus Website www.schoolprospectus.info – New on our Schools site – have a look at our new turn page technology (also known as digital editions)- have your prospectus or brochure online (digital prospectus or digital brochure) – but turn the pages as if it was paper.

Don’t forget to see our new offer – Budget Black and white leaflets – 10,000 Leaflets designed, printed and delivered for only £199

Best of all – don’t forget that our Banner Stands (pull up banners) are still only £99 plus delivery!

Business Cards (Business Card Printing) – £10 for 100 Full Colour Business Cards.

We’re still running our very popular Lettterheads Campaign. 2000 letterheads for only £125 in full colour, printed onto a quality 100gsm laser guaranteed paper. see our letterheads webpage for more info.

At The Printing House (Print Buying Direct) we are experts at helping you with the production of your newsletter, whether it be for your employees, customers or fellow club members. See our Newsletters web page for help and advice.

Keep an eye out for our new website for The Printing House Ltd, due for relaunch in May.

Our superb Wallet Folders are still on offer – see http://www.printbuyingdirect.co.uk/wallet-folders.html

Tags: Black and white Leaflets, cheshire, Colour Management in Printing, crewe, digital, digital brochure, digital edition, digital prospectus, ISO 12647, offset, preflight, print, printers, school prospectus, The Printing House

This entry was posted on Monday, May 11th, 2009 at 7:43 am and is filed under Banners, Business Stationery, Calendars, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.