Print Buying Direct

12647 and all that – Colour Management in Printing – Part 5 – 14th May 2009

Digital input needed
Certification by a government accredited body such as PMC gives print buyers proof that a printer can produce high quality colour print and achieve defined targets, both on-press with documented colour management, and in handling customers. Buyers can hopefully spend less time asking for proof of competence. It could also mean that their work doesn’t need to be tied to a specific printer: as long as reprints are done by an accredited service provider. The same quality can be expected.

The UK’s certification scheme was designed to improve quality for printers with conventional offset presses, but its scope readily includes digital printing. Digital printers who follow it can benefit from the business process controls it requires for compliance, as well as quality assurance. However their input is vital for the future because, as Mr Sherfield explains: ‘From a colour management and standard viewpoint many of the manufacturers are not supplying workflows that reflect the latest standards, and have colour management tools that are often difficult and counterintuitive to use. Clients need to be clear on their colour requirements from digital printing: do they need common appearance across a campaign using digital and other printing methods? In turn users need the knowledge and expertise to meet the client’s expectations. So… there are many gaps and pitfalls in the area’.

Optimised process controls reduce consumables waste and save time. It can also offer greater latitude for achieving good quality on lower grade stocks than might otherwise be possible. Becoming a formally certified ISO 12647 printers can be a boost to a business’s credentials, while for customers is gives a guarantee of reliable and consistent quality, with a defined complaints procedure when things go wrong. As it should lead to greater efficiencies, this can also be a way to cut costs, despite the initial outlay for certification.

To be continued…

See Part one of – The magic circle – print, paper and recycling

Also part one of in Flight, preflight and post flight –

& Part one of this blog -

Print Buying Direct is one of the leading websites for buying print and is a brand of The Printing House Ltd, Crewe, Cheshire, UK

The Printing House are specialists and experts in Prospectus of all kinds – see our dedicated prospectus Website www.schoolprospectus.info – New on our Schools site – have a look at our new turn page technology (also known as digital editions)- have your prospectus or brochure online (digital prospectus or digital brochure) – but turn the pages as if it was paper.

Don’t forget to see our new offer – Budget Black and white leaflets – 10,000 Leaflets designed, printed and delivered for only £199

Best of all – don’t forget that our Banner Stands (pull up banners) are still only £99 plus delivery!

Business Cards (Business Card Printing) – £10 for 100 Full Colour Business Cards.

We’re still running our very popular Lettterheads Campaign. 2000 letterheads for only £125 in full colour, printed onto a quality 100gsm laser guaranteed paper. see our letterheads webpage for more info.

At The Printing House (Print Buying Direct) we are experts at helping you with the production of your newsletter, whether it be for your employees, customers or fellow club members. See our Newsletters web page for help and advice.

Keep an eye out for our new website for The Printing House Ltd, due for relaunch in May.

Our superb Wallet Folders are still on offer – see http://www.printbuyingdirect.co.uk/wallet-folders.html

Tags: Black and white Leaflets, cheshire, colour management, colour print, crewe, digital brochure, digital edition, digital printing, digital prospectus, ISO 12647, Print Buying Direct, printer, printers, printing, school prospectus

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