Print Buying Direct

The markets tomorrow – What does the future hold for printing? – Part 5 – 26th June 2009
Mixing and matching
As consumers get used to using the Internet to book a flight, manage their finances, buy books, groceries and even a car they are irrevocably changed and print may not satisfy their requirements. They may choose electronic billing and stop receiving printed versions. Once lost this volume cannot be replaced. There are opportunities for print, however. Legislation demands records are kept, paper versions of bills and statements are accepted legally while there is no proof for electronic delivery. Much e-mail does not get to the intended recipient as spam filters and corporate firewalls filter much out, and often e-mails will be cursorily examined and quickly deleted. Brand owners and retailers will learn that consumers browsing a website do so anonymously and so a potential prospective customer may be lost. A filled in form or a phone request for a brochure provides the identity of a potentially interested customer. Concerns about government and Internet service companies recording e-mails, websites visited, instant messages, phone calls and texts may cramp the potential for electronic communication to print’s advantage.
Print can be a part of the mix and printers will become expert in helping customers reach their customers with tools developed from today’s technologies – e-mail, SMS messaging, RSS, blogs, wikis, mash-ups, memes, social networking, viral marketing and the next bight thing that does not exist yet. Google is set to change publishing and information irrevocably and it is just ten years old. Printers should know about these and find how their print products can fit in with them.
Print can help drive prospects to a site, with a personalised micro site engaging visitors with offers to them. A leaflet, direct mail or magazines can generate leads by offering a benefit for the consumer to register interest. The clichéd term ‘The overall customer journey’ is bandied about by marketers and print has a role in finding prospects, selecting prime suspects, converting them in more valuable customers. Printers need to understand how their customers are using the new technologies and see how they can help. They need to develop strategies to get into the concept and design stage of a campaign.
Some major printers, arvato is a great example, actively help customers optimise their communications while others pay lip service to the process but the tide is starting to change.

To be continued…

See Part 2 of this blog on the future of printing.

Order your Appointment Cards online at Print Buying Direct – prices from £13.50 for 100 cards printed in full colour. At print buying direct we are market leaders in the printing of appointment cards and can produce them for doctors, hairdressers, dentists, physio, beauty salons, nail technicians, garages, massage therapists – for anything really. Just visit our Appointment Cards web page for more information.

Our business cards are some of the best in the business – printed in full colour on our £200,000 state of the art digital press – you’ll be proud to hand out business cards that we produce for you. Our business card prices are also very cost effective – 100 full colour business cards for only £10!

Don’t forget we’re still running our Letterheads promotion – 2000 full colour letterheads (headed paper) for £125 delivered! We’ve been producing letterheads since 1991 for hundreds of customs as diverse as Bentley and Royal Mail.

See Part 12 of this blog on Print finishing, See also our Blog on Spot UV Varnishing

Print Buying Direct and School Prospectus Made Easy are both brands of parent company – The Printing House Ltd of Crewe, Cheshire, UK. Keep visiting both websites for details of our latest offers and promotions. For more information School Prospectus including School Prospectus Design or School Prospectus Printing (we also specialise in college prospectus) see our www.schoolprospectus.info website

Have a look at our Newsletters webpage for help and assistance with writing and designing your newsletter. It deals with, company newsletters, college newsletters, school newsletters and employee newsletters in particluar. Our blog often focuses on newsletters and we have a page which specifically helps with newsletters as a marketing tool.

TOP TIP: Add that feel of quality to your company brochure by first applying Matt Lamination then a Spot UV Varnish. The UV Varnishing actually ‘lifts’ your pictures to give them a glossy impact.

Our Digital Brochures (turn page technology) are really taking off now – get your brochure put online from only £15 per page.

One of the mainstays at Print Buying Direct is Leaflets. We are experts at Leaflet Design & Leaflet Printing.

Tags: Full Colour Business Cards, Full Colour Letterheads, leaflet design, leaflet printing, print, printed, printers, printing, School Prospectus design, School Prospectus printing

This entry was posted on Friday, June 26th, 2009 at 8:58 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.