The markets tomorrow – What does the future hold for printing? – Part 8

The markets tomorrow – What does the future hold for printing? – Part 8 – 1st July 2009
Pack functionality can be broadened to show the ambient conditions it has been stored at since filling. Bioett has time temperatures tags that can be interrogated to ensure products such as vaccine have been stored correctly so the ‘use by’ date is replaced by a still ‘still active’ message – very important in developing regions. With the UK’s ageing populations and a stretched health service it will be more important to ensure the right medication is taken by the right person at the right time. Manufacturers can supply devices that remind patients when to take their medication and check that they do. Med-IC has an electronic compliance monitoring device that tracks medication use from any standard blister packaging without active patient input. As the patient takes a tablet from the pack, the MED-IC ECM solution uses sensor grid technology and a proprietary process of printed conductive inks that detects when the grid has been broken. When the pack is finished a radio frequency reader and monitoring software can retrieve and display patient compliance, medication diaries and pill counts that is vital in bringing new drugs to the population. If the cupboard has a connection with a toilet containing appropriate sensors routine screening of urine can be recorded, valuable for doctors and potentially spotting early changed that might be health threatening such as diabetes.
Mind what you say!
Forecasting the future is laden with danger when people remember what you said years ago. I remember Bill Gates saying ‘a 640 k memory is enough for anyone’, in 2018 you will see petabyte arrays. Horace Greely, printer and newspaperman was absolutely right, however when he said, ‘the illusion that times were better than those that are has probably pervaded all ages’. Many printers firmly believed this, if you are one you need to understand the reasons for the changes that will probably happen and develop a strategy, but there will be many successful printers then. They will be doing different things using different methods because they see what customers and end customers want and provide these services, well.

To be continued…

See Part 6 of this blog on the future of printing.

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Don’t forget we’re still running our Letterheads promotion – 2000 full colour letterheads (headed paper) for £125 delivered! We’ve been producing letterheads since 1991 for hundreds of customs as diverse as Bentley and Royal Mail.

See Part 12 of this blog on Print finishing, See also our Blog on Spot UV Varnishing

Print Buying Direct and School Prospectus Made Easy are both brands of parent company – The Printing House Ltd of Crewe, Cheshire, UK. Keep visiting both websites for details of our latest offers and promotions. For more information School Prospectus including School Prospectus Design or School Prospectus Printing (we also specialise in college prospectus) see our www.schoolprospectus.info website

Have a look at our Newsletters webpage for help and assistance with writing and designing your newsletter. It deals with, company newsletters, college newsletters, school newsletters and employee newsletters in particluar. Our blog often focuses on newsletters and we have a page which specifically helps with newsletters as a marketing tool.

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One of the mainstays at Print Buying Direct is Leaflets. We are experts at Leaflet Design & Leaflet Printing.

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