Jump Start with a Marketing Plan – Part 13
Jump Start with a Marketing Plan – Part 13 – 28th August 2009
Finding In-Kind service Donations
For many non-profit organisations, hiring subcontractors is too expensive. Donations by services such as printers can greatly offset the costs of publishing. Ask for service – as opposed to cash – donations. Depending on the extent of your newsletter’s distribution, a mention in the masthead may be an excellent advertising source for newsletter vendors.
To find service donations, try sending a special mailing to printers, editors and designers soliciting help. Follow it up with phone calls. Be sure to give full information on your organisation, just as you would to any other potential donor. You may be surprised at the support you get for your efforts.
Be prepared to give volunteer subcontractors some extra turnaround time, but don’t lower your quality standards. You want to produce a price that everyone will be proud of.
Tips for Recruiting, Keeping & Motivating Volunteers
- To find volunteers help either within your organisation or from outside volunteers, do the following:
Publish a list of people you need. Define the specific jobs or task done. Break jobs down into smaller commitments. Give volunteers a chance to test working with you without a long commitment. - Add value to the experience. Set up a mentor system. Give each new volunteer an experienced person to turn to with question for additional training.
- Give people a view of the big picture. Show prospective volunteers past issues of the newsletters and tell them about the effects they have had.
- Provide precise, written instructions. Develop a style guide and give all contributors a copy. Plan the schedule for each issue in detail and give all volunteers a copy.
- Give people credit for their work. Praise much, criticize little and make the job fun. List the by-line of all contributing reporters. Most editors’ use “reported by”.
In general, a talented pool of volunteers and “mentors”, combined with a high quality newsletter, makes it easy to find additional volunteers.
To be continued… See part one of this blog here
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See Part 12 of this blog on Print finishing, See also our Blog on Spot UV Varnishing
Print Buying Direct and School Prospectus Made Easy are both brands of parent company – The Printing House Ltd of Crewe, Cheshire, UK. Keep visiting both websites for details of our latest offers and promotions. For more information School Prospectus including School Prospectus Design or School Prospectus Printing (we also specialise in college prospectus) see our www.schoolprospectus.info website
Have a look at our Newsletters webpage for help and assistance with writing and designing your newsletter. It deals with, company newsletters, college newsletters, school newsletters and employee newsletters in particluar. Our blog often focuses on newsletters and we have a page which specifically helps with newsletters as a marketing tool.
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