Print Buying Direct

Newsletter Printing – Using survey results for improved promotions – 15th October 2009
For most newsletter editors, there’s a great excitement in getting feedback from readers. Because many editors feel isolated from readers, returned surveys are a welcome change. But often, by the time all of the answers are in, editors are tiered of the survey and never implement the new suggestions. This is especially true if the replies showed nothing drastic to change.

What will you do with your results? First, they can serve as a way to understand your readers better. If you get an overwhelming negative response, it’s time to get back through the planning staged and evaluate your project, including your need for a newsletter.

Most results are supportive. However, with carefully scrutiny, you can find some good ideas to put to use. If your survey is an extensive data collection effort, you may want to involve a research firm or local college. Either one can computerize the data and generate statistically accurate results. Most surveys can be analysed by simply noting the number of people who answered each question certain way. Say you samples 210 people and received a 100% response. The results show 150 people skim the newsletter, 50 read it cover to cover, and 10 never read it. You can say with reasonable confidence that 71% of all readers skim the newsletter, 24% read it entirely, and 5% never read it.

You may want to analyse more than one question at a time. In a survey prepared by an event planner, respondents were asked the number of special events they held each year. They were also asked to check their type of business. This information was combined using a cross-tabulation chart to see which types of business held the most special events. The event planner then used the data to target her most active prospects.

Present the results of your survey as quickly as possible. Include a note in the next newsletter issue thanking those who responded. In addition, respond directly to the suggestions. Promptness enhances your image as a responsive organisation.

Regardless of the type of scouting you use, you’re going to learn about your readers. Although it may be frightening at first, leaving the shelter of your office and reaching out to discover more about your readers is an enlightening experience. Readers give you ideas you would never think up on your own, and knowing them better makes producing a newsletter more fun.

With this knowledge and confidence in hand, you can produce a newsletter that brings revenue into your organisation.

Look – Check out our NEW Christmas and New Year Promotional Print – promote your business with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change
• Transactional and Direct Mail
• 7 Guidelines For Good Newsletter Printing
• Graphic Design
• Printing – Where in the world are we?
• Improving Your Response Rates to Leaflets, Flyers and Brochures
• HINTS & TIPS…The sales letter
• The History of Printing
• 10 Tips for Creatives in a Digital World
• Eight Easy Ways to Improve Digital Print Sales to Creative and Design Agencies
• Transactional and Variable data printing
• PUR or EVA? That is the question
• What you need to know about…… Perfect Binding
• What’s the point of Recycling Paper and Board?

Print Buying Direct is a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and large format colour printing. Based in Crewe, Cheshire and delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

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Tags: CD calendars, Desk calendars, Newsletter Design, Newsletter printing, Promotional Wall Calendars, Wall calendars, Xmas Cards

This entry was posted on Thursday, October 15th, 2009 at 7:55 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.