Print Buying Direct

Newsletter Printing – Free ways to reach more people

Discover ways to reach your audience without renting mailing lists. Beyond mailing, there are a number of ways you can extend the distribution of your newsletter.

Encourage sharing. Exposure is increased when people save, display, pass along or forward your new to others. Add a “route to” box or a note to forward your news. You can also provide a coupon for those receiving the pass-along print copies or subscription information for your e-mail newsletter.

Piggyback. To save postage and increase exposure, you can enclose your newsletter with another promotional mailing or with monthly statements or invoices. You probably receive several newsletters this was from utility companies, investment firms and credit card issuers.

Package inserts.  Makers of consumer products sometimes put their newsletter in their package or on the box or bag. This has been done for diet products, bread and cereal.

Press release. You can attract new subscribers by sending news releases about your newsletter to publications in your field. Some magazines will list it in their literature section. If a reporter is writing about your company, mention that reader’s cans sign up for your newsletter at your web site.

Press kits.  Include your newsletter in your own press kits, along with your press release on other products. Journalists will learn more about your company and may even get an idea for an article based on something in the newsletter.

Handouts. Newsletters can be handed out at trade shows and conventions or offered to seminar producers to include as giveaways. They can be used as leave-behinds by salespeople. Always have people from your company hand out copies when speaking at seminars, meetings and conventions. Keep a stack of newsletters in your lobby for new vendors, prospective employees and walk-in clients.

Unexpected requests. Always print and save extra copies of each of your publications. Put them in a secure place or archive your e-mail newsletter on your hard drive so that if someone needs a particular issue, it is readily available. This also serves as a good reference for subjects already covered. You may even find them a good training source for new employees.

Reply cards. When renting a mailing list, using other people’s lists, handing out newsletters to groups, or leaving stacks of newsletters for browsers, remember to include a sign-up card or website address for signing up so you can add interested readers to your list.

Fax to local numbers. Many companies and associations find local distribution via fax a faster and more effective than mailing or e-mailing. Local faxing is free and ensures immediate printed delivery.

Load into online libraries.  If your newsletter is filled with helpful information, you can load it onto libraries of association or other complementary organisation’ websites.

Put it on your website. Convert your newsletter content into sample articles for your web page. Offer the content from previous issues here, too.

Look – Check out our NEW Christmas and New Year Promotional Print – promote your business with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

Get 30% off our online xmas cards now – simply enter the code ‘ XMASOCT’ at the checkout.

For more information on printing and graphic design please see some of our recent blog articles;

• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change
• Transactional and Direct Mail
• 7 Guidelines For Good Newsletter Printing
• Graphic Design
• Printing – Where in the world are we?
• Improving Your Response Rates to Leaflets, Flyers and Brochures
• HINTS & TIPS…The sales letter
• The History of Printing
• 10 Tips for Creatives in a Digital World
• Eight Easy Ways to Improve Digital Print Sales to Creative and Design Agencies
• Transactional and Variable data printing
• PUR or EVA? That is the question
• What you need to know about…… Perfect Binding
• What’s the point of Recycling Paper and Board?

Print Buying Direct is a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and large format colour printing. Based in Crewe, Cheshire and delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: Digital Newsletters, Newsletter printing, postcard printing, printed newsletters, Reply cards

This entry was posted on Monday, October 26th, 2009 at 9:45 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.