Print Buying Direct

Newsletter Printing – Let your Customers Sell for You – 30th October 2009
Why should you have to do all of the hard work? The most effective way to promote your organisation is to show examples of the people or causes you’ve helped. Much of the same information found in specifics articles can also be given through the testimonials of your supporters. Show your clients or supporters through case histories, profiles and customer new, And by welcoming new customers or members.

Keep a list of the customer comments and ideas you hear as part of daily operations. Include news of customers through: 

• Customer quotes
• Letters and e-mail from customers
• Ideas on creative uses of your products and services
• Customer reviews
• Answers to customer surveys
• Stories of how you solved specific customer problems with one of your products or services
• List of customer suggestions

Case histories. Case histories are your success stories. They explain how a client saved money, solved a problem or increased sales by using your product or services. The person in your case history essentially does the promoting for you.

A case history should describe the problem your client had and how you helped solve it. It’s important to choose your case histories carefully. You should select either rare application that applies to most of your readers. Rare occurrences are usually intriguing, common applications attract readers with similar problems. For a common application story, take your readers most common need and then find a satisfied customer who is willing to be featured.

Donations to community groups increase when they highlight the individuals they are helping. People relate to pictures and stories about specific people better than to names of entire communities or countries.

Look – Check out our NEW Christmas and New Year Promotional Print – promote your business with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

Get 30% off our online xmas cards now – simply enter the code ‘ XMASOCT’ at the checkout.

For more information on printing and graphic design please see some of our recent blog articles;

• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change
• Transactional and Direct Mail
• 7 Guidelines For Good Newsletter Printing
• Graphic Design
• Printing – Where in the world are we?
• Improving Your Response Rates to Leaflets, Flyers and Brochures
• HINTS & TIPS…The sales letter
• The History of Printing
• 10 Tips for Creatives in a Digital World
• Eight Easy Ways to Improve Digital Print Sales to Creative and Design Agencies

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and large format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: Newsletter printing, printed newsletters

This entry was posted on Friday, October 30th, 2009 at 8:35 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.