Print Buying Direct

Newsletter Printing – Structure & Time Savings with Standing Columns – 6th November 2009

Some of these types of content will be used in every issue, in a standing column. Recurring columns help you:
Save time creating each issue

• Give structure to a newsletter
• Standardize design
• Develop kickers and graphic icons
• Make sure readers can easily find areas of interest

Note that while standing heads lend structure to your newsletter, you can have too many standing heads. Overuse will rob the newsletter of its freshness and newsworthiness.

Theme issues
Other publisher’s concentrate on one specific subject per issue. These are called theme issues. For example, an association’s theme issue might centre on its annual membership drive. The issue could include event calendars, a message from national headquarters, and a page with member testimonials accompanied by photographs.

Use theme issues:

• To achieve one specific goal (fund drive, special sale)
• When all the content for an issue covers one subject
• When a subject is so broad is needs the entire space of the newsletter
• To thoroughly cover each segment of your market
• To better attract attention
• When your audience likes in-depth reporting, versus lots of news tidbits

If you’re announcing a new product or service, you can mention it several times in your newsletter. Include an announcement in the industry news section. Devote an entire article to the new product or service on a different page. Insert a reprint of the ad you’re running in industry publications.

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For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change
• Transactional and Direct Mail
• 7 Guidelines For Good Newsletter Printing
• Graphic Design
• Printing – Where in the world are we?
• Improving Your Response Rates to Leaflets, Flyers and Brochures
• HINTS & TIPS…The sales letter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

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Tags: Christmas card Printing, Newsletter printing

This entry was posted on Friday, November 6th, 2009 at 8:52 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.