Print Buying Direct

Newsletter Printing – Naming your newsletter – Part 2 – 17th November 2009

Newsworthy Words
Some newsletters have a word in the name that instantly tells the reader that the contents of the publication are newsworthy. Most of the words in the following list were borrowed from newspaper names and feature headlines. Consider them when naming your publication.

Advocate, Announcer, Briefings, Broadcast, Bulletin, Comment, Communicator, Communiqué, Courier, Clips, Forum, Highlights, Hotline, In Brief, Inside, keynotes, News brief, News line, Notes, Observer, Perspective, Profile, Relay, Release, Report, Reporter, review, Scene, Scope, Spotlight, Talk, Transmit, Update, View, Vision, Voice Wire, Word.

Powerful Sales Words
In addition to news words, look for words that tell the reader there is a benefit to reading. Here are some powerful marketing words for business newsletters:

Profit, Money, Growth, Success, Wealth. Thrive, Save, Free, Results, Easy, Fast

Here are some words that help promote to volunteers and donors:

Improve, Change, Influence, Impact, Make a Difference, Breakthroughs, Forward, Inspire, Brighten, Make a Mark, Affect

Keep these words in mind for headlines, features and articles, as well as for your name and tagline.

The Danger of Ignoring This Advice
Not all newsletters effectively identify their intentions in the name. Think about how long it would take a new reader to figure out the scope of the publication without it.

For example, years ago, I picked up a printed newsletter called Power Bar News in a bicycle shop and couldn’t figure out what a “Power Bar” was. Because the newsletter was in a cycling store, I first assumed they were talking about customised handlebars. Then I saw an article in the publication about how Billy Idol used them for training and assumed it was a weight lifting system. I scanned the nameplate and the masthead. I looked for a small ad, anything, but I couldn’t find a clue. Then, buried in one of the articles, the writer talked about eating them. Aha! Candy bars. This must have taken 15 minutes.

I went through this exercise out of my curiosity for newsletters. No other new reader would have done it. The publisher could have avoided this problem by adding a tagline like this one to Power Bar News: “How athletes can achieve maximum performance with Power Bar high-energy snacks.”

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For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

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Tags: Newsletter Design, Newsletter printing, variable data printing

This entry was posted on Tuesday, November 17th, 2009 at 9:37 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.