Print Buying Direct

Where to Find Great Content Fast for your Newsletter Printing – 18th November 2009

Some fact-finding shortcuts can greatly decrease the time it takes you to research and pull together the content for your newsletters.

You don’t have to generate all original material for each issue. In fact, a lot of great newsletter content is sitting within a stone’s throw of your desk. This chapter tells you how to find content from newspapers and magazines, online, in people’s memories or in other materials that your organisation has already created.

Draw a research map

Research requires more time to complete than writing. When you first break ground on a new issue, draw a research map. Think about who would know or care about your particular subject. More importantly, think about who benefit by helping you would get the information in print. Thinking this through is important, because a research map will lead you to the best treasures as quickly as possible.

Start with sources close to home. Search out experts in your own camp. Talk to members, doctors, salespeople, engineers, fundraisers and so on. Your beat could also include other organisations or industry experts. Request information, and ask if they’ve seen a similar article in a recent publication or online.
 If you’re writing about a service or product, collect any marketing materials already written. Websites, brochures and flyers are helpful they already include benefits and reasons for buying.

Keep in mind other sources for specialists. Look for people who have something to gain by helping you-customers who’d enjoy the publicity, consultants, suppliers and associations.

When writing about a broader subject, you’ll need to dig deeper. If you have time, hike over to the library.

Most periodical listings are available on research databases. Enter the subject name you’re researching, and see how many magazines sources you find. For newsletters, magazine articles are usually more current than books. In addition, the information has already been condensed, since there’s limited space in most periodicals.

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For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling
• Design of the times – (Article reproduced from Printing World February 2009)
• Pre-press – 20 years of change

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

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Tags: brochure printing, flyer printing, Newsletter printing, Promotional printing

This entry was posted on Wednesday, November 18th, 2009 at 10:19 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.