Print Buying Direct

Where to Find Great Content Fast for your Newsletter Printing – 20th November 2009

Reprint articles from other sources

Sometimes you want to reprint a news article exactly as it appears. In this case, you should ask for reprint permission. Although some writers charge a fee for using their material, many people-industry experts and even professional writers- contribute material for free. Their motives are varied. Some want publicity; some enjoy seeing their names and thoughts in print. Others sincerely eager to make a contribution to their field.

Syndicated newsletters save time & money

You may not need to generate all original content. A syndicated newsletter or syndicated content may be available for your industry.

Syndicated (or franchised) newsletters are mass-produced for specific markets. Common users are doctors, banks, chiropractors and accountants. These organisations but newsletters pre written by someone else. The same newsletter is sold to other organisation in other areas of the country.

Most syndicated Newsletter Company’s offer their clients exclusively within zip code areas, in order to eliminate the possibility of competitors sending the same publication to identical prospects. Many of these services also make customisation possible by leaving space on the front or back cover for clients to print their names and their pictures.

You may have already received promotional material from a syndicated newsletter supplier. If not, check with the national headquarters of your professional association. The research department should have names of syndicated newsletters for your industry. Many professional associations have entered the syndicated newsletter field. For example, the American Academy of Ophthalmology offers members a publication called Your Vision. Magazine publishers have jumped on the bandwagon, too. For instance, Practical Accountant magazine offers Clients Monthly Alert.

Pros and cons of syndicated newsletters

There are several advantages to using a syndicated newsletter service. First, you can produce a quality product without having any editorial and design experience. Second, it saves you the time you would have had to spend researching, writing, editing and producing a newsletter. The overall cost is usually lower, because syndicated newsletters benefit from the economy of larger print run. They can also spread out editorial and production costs.

On the other hand, there are some important advantages to producing the newsletter yourself. Your own publication has more of a personal touch. You have complete control of the content and can better match the newsletter to your current marketing goals and your client profile. By self-publishing, you can also set your own schedule and change the size, length or graphic design to fit your needs.

An alternative is to combine the benefits of syndicated newsletters with those of self-publishing. You can use a syndicated newsletter but personalise it by enclosing a note. You might include an insert page of news unique to your organisation and clients. When you do this, try to match the graphic “feel,” so the publication appears to come from a single source.

Often, syndicated news services will customise a version of their standard newsletter for you. They can include an article submitted by you targeting your specific readers. Or they may let you purchase the articles alone and use them in your own newsletter.

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For more information on printing and graphic design please see some of our recent blog articles;

• Where to Find Great Content Fast for your Newsletter Printing – Researching online
• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing
• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

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This entry was posted on Friday, November 20th, 2009 at 9:00 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.