Print Buying Direct

Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter – 23rd November 2009
If you decide to publish your own newsletter, you may want to consider franchising it; you can sell it to businesses similar to yours in other areas. This is how many syndicated newsletters get started. Since you’re already going through the steps of publishing your own newsletter, you organisation may want to turn it into a profit-generating venture.

A bookstore owner has done this with her newsletter. Now, in addition to her store, she operates Book News Publications. She published four issues per year of Book News and ‘Kids’ Line. Over 70 other bookstores buy her publications.

Readers Send in the Content
Solicit articles from vendors, customers, members and industry experts. Just make sure they’re of strong interest to your readers and that they satisfy the goals of your publication.

To generate interest, publish open invitation for contributors in your newsletter or news broadcast. Write an explanation of how to submit an article, and place it in the masthead or elsewhere in the newsletter. Something like “Contributions welcome” will do.

The only potential problem with accepting contributions is that you often encounter bad writers. And it’s often the case that writers without much experience or skill are the most sensitive when their article is rewritten, cut or rejected. (It’s no accident that good writers are interested in how you changed or improved their writing). Avoid offending contributors by calling them and discussing your policy of editing articles to fit the tone of your publication and space available. 

If you regularly include articles on clients and members, solicit information in advance. Send out letters to all of your readers requesting information on their organisations. This gives everyone an equal opportunity to appear in the newsletter. It also provides you with a response to any charges of favouritism.

Soliciting information accelerates you into the sifting stage. Sort through the information you receive, and choose the most interesting items. Contact the organisations to collect further data and set up interviews.

While it’s important to use the news of others, don’t forget to use your own organisations press release. If public relations are handled in a department different from your own, ask to be added to the media list. This not only saves writing time, it adds continuity to your marketing and public relations efforts.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

• Where to Find Great Content Fast for your Newsletter Printing
• Where to Find Great Content Fast for your Newsletter Printing – Researching online
• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing
• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

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Tags: Corporate Christmas cards, newsle, Newsletter printing, Xmas Cards

This entry was posted on Tuesday, November 24th, 2009 at 9:54 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.