Print Buying Direct

Secrets to Successful Interviews – gathering content for your newsletter printing – 25th November 2009

Undoubtedly, the best source for unique and timely information is interviews. Use interviews:

• For a place to star
• For one quote
• To write an industry roundup
• To write a customer feature
• For quotes for a new product announcement

Interviews add creditability and “newsworthiness” to the information in your newsletter articles. They keep your newsletter fresh by injecting other people’s voices into your writing. Sometimes this other voice can be used to inject blatant sales pitches that would otherwise reduce the creditability of your article. For example, you can quote your sales manager as saying a product is the “best” or fastest,” but you shouldn’t write these superlatives as regular news copy.

Interviews also give a spark of humanity to your story. They can transform a story about anything 0 a building, a product, a system- into a story about people. Most readers find it more interesting to read about people then things.

Good interviews don’t just happen. They require work before, during and after the actual conversation.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing
• Where to Find Great Content Fast for your Newsletter Printing – Researching online
• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing
• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

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Tags: Corporate Christmas cards, Newsletter printing

This entry was posted on Wednesday, November 25th, 2009 at 9:34 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.