Print Buying Direct

Writing Newsletter Copy that Sings – 2nd December 2009
Every word in your printed newsletters should be designed to capture and keep your reader’s attention. As a writer, your challenge is to minimise the distance between you and your readers until you’re acting as their personal guide.

When writing your newsletter, you must work backwards in this order:

• Decide what action you want readers will receive to take as result of reading this article
• List the benefits that readers will receive by reading your news items
• Give readers the specific information they need to make a purchasing decision
• Catch the skimmers by relaying your promotional points through the headline, link name, leading sentence, photograph captions, pull quotes, kickers and subheads
• Write the body of the article in news style
• Carefully word your contents box or front/back page teasers to convince readers to open the publication

The Most Important Writing You Do
The seven keys writing areas in marketing-style printed newsletters are:
1) Headlines
2) The first sentence
3) Kickers
4) Contents boxes
5) Subheads
6) Photo captions
7) Names for website links

Look for attention-getting benefits when deciding what to place in these areas. When your newsletter is finished, test it for “marketing through skimming.” Do the key areas include the most promotional messages of the newsletter? Do they key areas contain the most important items?

Only 12 working days now to get your Christmas Cards send by 2nd class post (18th December).  Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter
• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing
• Where to Find Great Content Fast for your Newsletter Printing – Researching online
• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: Christmas card Printing, Newsletter printing, postcard printing, printed newsletters

This entry was posted on Wednesday, December 2nd, 2009 at 9:14 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.