Start With the Desired Response from your Promotional Newsletter
Start With the Desired Response from your Promotional Newsletter – 3rd December 2009
When organising any article for your newsletter, think first about what you want readers to do or know after reading. Then carefully consider what you’ll need to tell readers in order to initiate this response. Try some of the following selling techniques:
- Give the benefits of purchasing or participating
- Summarise the offer
- Reduce risk with guarantees or warranties
- Discuss options for payment plans
- Explain your after-the-sale technical support
- Show why the product is a good value
- Show how your products solve problems
- Show your product in use
- Support claims with quotes from customers
- Compare your products to competing ones
- Suggest cost-saving replacements
- Show or link to the technical features and capabilities
- Give information on how to choose the right product
- Give deadlines to offers and other incentives
- Include phone numbers, contact names and reply cards
Ask yourself; “What do I hope readers will do after reading this article?” include your desired response in the article and in the skimmers’ spots. The conclusion of your articles should repeat what to do – order today, writes your legislator, come to the meeting.
Remember that few people read newsletters from cover to cover. Most people pick them up and “skim.” Skimmers read the headlines, subheads, captions and first sentences, looking to see if they want to take the time to read the article.
These skimmer areas should contain the bulk of your sales message. They should also entice the reader into the article by summarising the main ideas, concepts or feelings presented in the article.
Only 12 working days now to get your Christmas Cards send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.
We shut down for Xmas on the 23rd December and re-open for business on the 5th January.
For more information on printing and graphic design please see some of our recent blog articles;
- Writing Newsletter Copy that Sings
- Let Your Subconscious Do the Writing – Newsletter Printing
- Sifting With a Promotional Screen – Newsletter Printing
- Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
- Secrets to Successful Interviews – gathering content for your newsletter
- The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
- Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
- Where to Find Great Content Fast for your Newsletter Printing
- Where to Find Great Content Fast for your Newsletter Printing – Researching online
- Newsletter Printing – Naming your newsletter – Part 2
Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.
Also see our other websites
Main Site: www.theprintinghouseltd.co.uk
Buy Print Online: www.printbuyingdirect.co.uk –
Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc
Prospectus Print: www.schoolprospectus.info
Sports Book Print: www.golfclubcentenarybooks.co.uk
Tags: Newsletter printing, Newsletter writing, Promotional Newsletters
December 7th, 2009 at 10:57 am
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