Kickers in your printed newsletter will Jump Start Headlines
Kickers in your printed newsletter will Jump Start Headlines – 8th December 2009
A kicker is a line in smaller type above the headline. It helps keep the headline shorter. A kicker is often used for regular features, such as editorials. Technical support tips. News briefs or updates. Kickers give the writer the freedom to write a new headline for standing columns in each issue, rather than using the same headline very time.
In email newsletters, kickers are used for readers to find articles when scrolling from a contents box to the actual article.
Kickers can also be used to target your reader. For example, an article’s headline might be Save on All Pet Supplied with a kicker that read “Cat Owners.”
Decks as Headlines Extenders
To avoid long headlines in print and website newsletter, consider a deck – a few lines of description placed underneath the headline. Decks can be used to give the reader more information about the article or to attract attention. An effective deck guides readers into the rest of the article before they know it.
Use deck to:
- Give people more information about the article
- Set a scene
- Warm up readers for a launch right into the article
Only 8 working days now to get your Christmas Cards in time to send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.
We shut down for Xmas on the 23rd December and re-open for business on the 5th January.
For more information on printing and graphic design please see some of our recent blog articles;
- Headlines Bring Your Promotional Newsletter to Life
- Start With the Desired Response from your Promotional Newsletter
- Writing Newsletter Copy that Sings
- Let Your Subconscious Do the Writing – Newsletter Printing
- Sifting With a Promotional Screen – Newsletter Printing
- Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
- Secrets to Successful Interviews – gathering content for your newsletter
- The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
- Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
- Where to Find Great Content Fast for your Newsletter Printing
Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.
Also see our other websites
Main Site: www.theprintinghouseltd.co.uk
Buy Print Online: www.printbuyingdirect.co.uk –
Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc
Prospectus Print: www.schoolprospectus.info
Sports Book Print: www.golfclubcentenarybooks.co.uk
Tags: Newsletter Design, Newsletter printing, Promotional Newsletters
December 14th, 2009 at 12:01 pm
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