Print Buying Direct

Newsletter Printing – Subheads Net in Skimmers – 14th December 2009
After you write the headline, look at the other promotional points in your article and use them as subheads. Subheads are used to divide lengthy articles into logical breaks. They may indicate to the readers a change of topic or a link of content, or simply break up a mass of type.

Place subheads about every four paragraphs, to allow readers to skip sections of the article without losing their train of thought. Subheads are especially important in website articles. Reading on the screen is much harder on the eyes. Subheads provide a welcome relief.

Most importantly, subheads include your top promotional points. By skimming the headline. Lead and subheads, your readers can understand your main sales points in a few seconds.

Captions Draw from Photo Appeal
Captions (also called cutline’s) are the descriptive text placed under, over, or next to a photo in a print newsletter. Because most people first glance at the illustrations on a page, captions are a promotional opportunity you should never pass up.

Include information that makes people want to read the accompanying article. Try these tips:
o    Include information hat entices  readers
o    Include promotional information if you can work it in
o    Leave out obvious information that the photograph includes
o    Identify people and settings

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter
• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: Newsletter Design, Newsletter printing

This entry was posted on Monday, December 14th, 2009 at 10:41 am and is filed under News, Newsletters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.