Print Buying Direct

Newsletter Printing – Magnetise the Eyes with Pull Quotes – 15th December 2009
Pull quotes (also called callouts, lift-out quotes or outquotes) are sentences taken from the article. They add life to a page or screen, while providing a juicy excerpt from the article that pulls readers in. pull quotes are also used as a layout device to break up type and add white space.

Choose sentence or phrase that:

• Stands alone
• Holds its meaning out of context
• Is an interesting point
• Is the most promotional point

Teasing Readers to Open Your Newsletter
Once all of your articles are written, return to the subjects and motivating words you chose to promote specifics. Use these words for the teasers and contents box that readers see first when looking at the mailing area of a print newsletter, the top of the screen of an email newsletter or the main page of a website newsletter.

The contents box should encourage readers to open the publication or continue reading or scrolling. Use teasers to:

• Attract attention or capture the readers you desire. If you want tax clients, write, “Important Tax Information Enclose.” If you’re promoting to retailers, exclaim, “Important News For Retailers.” Of course, you must make sure you have covered these subjects inside.
• Describe your feature articles by telling readers the benefits of reading them
• Give the headlines of your newsletter articles. This makes it easier for readers to find the articles they want.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Subheads Net in Skimmers
• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter
• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: Newsletter printing, Promotional Newsletters

This entry was posted on Tuesday, December 15th, 2009 at 9:00 am and is filed under Newsletters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.