Print Buying Direct

Newsletter Printing – Guiding Readers to the Reply Card – 16th December 2009
Refer readers to a reply card or reply screen or form if it’s one of your desired responses. Reply cards and forms give readers an opportunity tell you they’re interested by requesting more information, a demonstration, a phone call, a sales visit.

When writing the copy for the reply card or form:

• Make your offer something of value, something that people or think is really interesting. Convince readers to send it in or submit it. Place this offer in a benefit-oriented headline and refer to the reply form within the editorial of the newsletter. “Yes! I want to learn more about planning for a comfortable retirement. Send information about your retirement fund.”
• Give the offer a deadline. Because you don’t want to be sending out your freebee for years to come or having to print more when you run out, print a deadline on the offer or state, “While quantities last.”
• Urge readers to respond immediately. “Take advantage of this special offer. Mail today!” for more action, call it a response card instead of a reply card.
• Solicit some information that allows you to qualify leads. Ask readers if they want to stay on the list. Ask them how they intend to use your product, when they plan to buy or what products they are currently using.
• Include your telephone number, in case the reader wants to take immediate action.
• Include your fax number and encourage readers to fax back the card.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Magnetise the Eyes with Pull Quotes
• Newsletter Printing – Subheads Net in Skimmers
• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Tags: leaflet printing, Newsletter Design, Newsletter printing

This entry was posted on Wednesday, December 16th, 2009 at 8:59 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.