Print Buying Direct

Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element

Your newsletter is comprised of several different design elements. These components direct readers through the publication, making them stop, take a detour or move in a certain direction. Most design elements are produced only once, whether they appear in every issue or only when needed. For example, the nameplate appears on every newsletter. Sidebars and photographs are included only when available or needed.

This chapter shows you how to design each promotional element in your newsletter to have a friendly, approachable image that warms up prospects and supporters and helps you achieve your desired goals. How these elements are combined is covered in the next chapter.

Design for Rapid Recognition
Because readers move through the recognition level at the top speed, graphics are important to prompt reader recognition and interest. Most readers see your newsletter as they sort the day’s stack of mail, so you must make your newsletter pop out, drawing readers into the publication immediately. Readership declines if the newsletter isn’t opened or read right away.

You can also prompt recognition with your organisation’s logo. Consider using it as part of the design in the following areas. (Note that it may be overkill if you use it in all items on the list). Use your logo as part of:

• The nameplate
• The mailing panel
• An end mark
• The folio
• The masthead
• A watermark on part of the page
• A special imprint (slug) in the postage mark of your meter

A good location, visible signage and accessible parking are important to most businesses. Newsletters have their own prime locations. The following areas are particularly important to the “recognition” level of marketing:

• The size
• The mailing panel
• The front page
• The back page

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

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Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

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Tags: A Boards, Newsletter Design, Newsletter printing

This entry was posted on Wednesday, March 24th, 2010 at 8:36 pm and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.