Print Buying Direct

Newsletter Printing and Newsletter Design – Please don’t staple – 29th March 2010

When mailing your newsletter, you may be tempted to staple it shut. Don’t. Staples irritate your readers, who must find a staple remover, tear up their nails or rip open the newsletter. The post office does not require fastening of loose sheets. In fact, staples scratch postal workers and jam the machines. Often, your newsletter gets mangled in the process and end up in a plastic bag.

After all of your hard work, why ruin your promotional punch with a tattered letter? If you need to use a closure to hold in inserts, stickers, wafer seals or tape allow the reader to open the piece without ripping it.

Mailing Areas That Say “Read Me”

Once your newsletter jumps out of the mail stack, the reader glances at the return address and mailing area. They may need another nudge to read it now with a slogan or teaser.

With few exceptions, every mailing panel on your printed newsletter should include your:

• Company name and logo
• Return address
• Phone number
• E-mail address
• Website

You should also include one or more of the following sales elements:

• The newsletter nameplate or logo
• Slogan or specialty
• Fax number
• Masthead
• “inside this issue” box
• Teasers
• A short article or news brief
• Location map
• Hours of operation “if retail”

Of course, all of this won’t fit on the mailing panel if you want to return a simple, professional-looking design. Choose the elements that are most important for you organisation’s promotion.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element
• Label Printing – Recycling
• Label Printing – Conversion
• Label Printing – Factors influencing choice of Label Adhesives

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Tags: A1 Posters, banner stands, Newsletter printing

This entry was posted on Sunday, March 28th, 2010 at 9:23 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.