Print Buying Direct

Newsletter Printing – Back-Page Designs for Prodigal Readers – 7th July 2010
An estimated 15% of readers start at the back of the newsletter and work their way forward. These nomadic readers judge a publication based on what’s left at the end.  If it’s interesting, they know that the beginning of the newsletter is good too.  Convince  these sceptics with short news blurbs or a newsworthy item.  Use one of the front-page strategies here.

If your newsletter is self-mailed, all readers will at least glance at the back page first.  Then they’ll turn to the front.

Left-Page, Right-page Stategies
Once inside, people start reading at the tops of pages and move doen.  Begin articles on the tops of pages.  If you have a continued article, place the continued part at the bottom of the page.

Place photographs, graphics or important industry information so they draw readers first to the top left side of a spread.  However, also realize that the top right-hand portion of a spread is a powerful position.  Place promotional items, such as new product or service announcements, here.

People Don’t Read, They Skim
When working within you page pyramid, assume that no one will ever read a word of your body copy.

Concentrate on pulling readers in and making your key points through interesting photographs and captions, headlines, pull quotes and subheads.  These elements can also guide readers from article to article.  Skimmer bypassers also help make your newsletter layout more pleasant for readers.  These shortcuts include:

• photographs and captions that tell a story
• headlines that say, “Start here”
• dynamic graphics that point to key articles
• white spaces, rules and boxes separating articles

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Front-Page Strategies
• Newsletter Printing – Selling With “First Glance” Appeal
• Newsletter Printing – Page Pyramids
• Newsletter Printing

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

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Tags: Christmas card Printing, Christmas Card Templates, Newsletter printing

This entry was posted on Wednesday, July 7th, 2010 at 5:31 am and is filed under Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.