Copyright Overview for Publishers of Newsletters – Part 2 – 11th November 2009 What Is Public Domain? Material that is not copyrighted is referred to as public domain. Some material is in the public domain because copyrights have expired or were never secured. Works created by the Government do not carry copyright protection. You may, …
Copyright Overview for Publishers of Newsletters – Part 1
Copyright Overview for Publishers of Newsletters – Part 1 Copyright law confuses many newsletter editors. Heck, it boggles many lawyers; don’t feel like you’re alone. Let’s bravely forge ahead and learn to swim the muddy copyright waters. (We’ll rinse off at the end.) This blog tries to covers what copyright law is, what you can and can’t …
Newsletter Printing – Reader Response Mechanisms
Newsletter Printing – Reader Response Mechanisms – 5th November 2009 Without response mechanisms you cannot answer the question, “Is the newsletter working?” here’s how to get readers moving without endangering the high esteem they hold for your newsletter. “Enactment” tools include: Reply cards Order forms Phone numbers Your e-mail address Unique website links only listed …
Newsletter Printing – Let your Customers Sell for You – part 2
Newsletter Printing – Let your Customers Sell for You – part 2 – 2nd November 2009 Client profile. A client profile includes some of the same information as a case history, but it has a different format. Profiles give more detail on the history and future plans of the person, group or company, along with …
Newsletter Printing – Let your Customers Sell for You
Newsletter Printing – Let your Customers Sell for You – 30th October 2009 Why should you have to do all of the hard work? The most effective way to promote your organisation is to show examples of the people or causes you’ve helped. Much of the same information found in specific articles can also be …
Newsletter Printing – Free ways to reach more people
Newsletter Printing – Free ways to reach more people Discover ways to reach your audience without renting mailing lists. Beyond mailing, there are a number of ways you can extend the distribution of your newsletter. Encourage sharing. Exposure is increased when people save, display, pass along or forward your new to others. Add a “route …
