Print Buying Direct

Newsletter Printing – Effective Placement of Headlines – 10th August 2010
The size of the headline, along with the position of the article on a page, communicated the importance of the article.  When laying out your pages:

• place important headlines to the top of the pages
• span at least two columns with the headlines for your most important articles
• use the largest type size you’ve chosen for major headlines
• avoid reducing the type size of the headline to make the headline fit: reword it instead
• use a consistent typeface, type size and alignment

Maintain the maximum promotional punch of your writing by breaking long headlines strategically.  Keep adjectives on the same line with the accompanying noun.  Avoid ending a line with a preposition.

Instead of breaking the headline like this:

Up to Your Sleigh Bells in Christmas
Bills

Begin the second line with the preposition:

Up to Your Sleigh Bells
in Christmas Bills

Captions. When using a caption, place it under or to the side of the photograph.  Set it large enough type to be read easily by skimmers.  According to David Ogilvy, four times as many people read captions as body copy.

Pull quotes. Pull quotes on a page of all text add visual interest and give you another chance to capture readers.  Place pull quotes on the part of the page the eyes go to first, approximately at optical centre (in the middle column, just above mathematical center).

Subheads. If you have an interview written in question-and-answer format, the questions can work as subheads.  Set questions in bold, so readers can skim the questions and read the answers that interest them.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Target Your Audience With Visuals
• Newsletter Printing – Back-Page Designs for Prodigal Readers
• Newsletter Printing – Front-Page Strategies
• Newsletter Printing – Selling With “First Glance” Appeal

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Green Printing – Thermal incineration – 16th June 2010
With a thermal incinerator, the exhaust gases from the print dryer are increased in temperature to around 750ºC. The gases are held at this temperature for a set time in the presence of sufficient oxygen and turbulence to ensure that the organic compounds within the exhaust gases oxidise to produce carbon dioxide wand water vapour.

The technique is capable of achieving VOC emission reductions of over 90%, although it does require an extremely high auxiliary fuel input and produces as a by-product significant quantities of carbon dioxide and oxides of nitrogen, both of which are damaging to the environment.

In general, to recue the level of fuel input required, an incinerator is normally fitted with a primary heat exchanger designed to pre-heat the dryer exhaust gases prior to entry into the incinerator combustion chamber.

Catalytic incineration
The incorporation of a catalyst with an incinerator provides a system capable of oxidising organic components to form carbon dioxide and water vapour at a much lower temperature than with a pure thermal incineration system.

The catalyst comprises a bed of precious metal (typically platinum or palladium) or base metals dispersed on base metal supports, with these taking the form of spherical pellets, ceramic rods, or as a ceramic/ metal honeycomb.

The efficiently of the catalytic incinerator is affected by a number of factors including the operating temperature, the space velocity, the concentration and type of the volatile organic compounds entrained in the exhaust gases, and the characteristic of the catalyst used. Typically, to achieve a VOC reduction efficiency of approximately 95%, the catalytic incinerator would operate at a temperature of around 350-420ºC.

Although catalytic incinerators are less expensive to run than thermal incinerators, their application is limited and their long term efficiency decreases significantly as the catalyst ages and requires replacement.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Green Printing – Emissions to air
• Green Printing – Contaminated wastes
• Green Printing – Photographic and litho plate wastes – Compliance with consent limits
• Green Printing – Transfer of waste

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Green Printing – Emissions to air – 14th June 2010

The introduction of the UK Environmental Protection Act during 1990 and the planned harmonisation of environmental control legislation throughout the member states of the European Community has focussed the printing industry’s attention upon the often ignored topic of pollution control.

In particular, both the current and the new legislation proposed requires that printing companies install recognised equipment to control and curb the discharge of solvent contaminants to atmosphere, meeting set standards and achieving such standards within an established and well-publicised timeframe.

However, for print companies now forced, probably for the first time, to look seriously at the issue of emissions control, the choice of which system to install is not straightforward one, with a greater variety of control technology now available than ever before, each claiming significant advantages and disadvantages over its competitors.

One thing is clear, however, and that is that no single control system can be recommended for all applications, with the final choice of department upon the type of printing process, the different substrates and inks used and the drying techniques applied, the election of an optimum system for each printing plant requires an inherent understanding of all these variables, complemented and environmental costs associated with the use of the many emission control techniques now available.

Indeed, the environmental impact associated with the use of each individual emission control technique is now being given due consideration both by those drafting the governing legislation and by those recommending and installing the appropriate control technology.

Clearly, there seems little long-term environmental benefit in using a system which, although effective at removing an immediate and easily identifiable contaminant, merely replaces it as a natural by-product of the cleaning process, with an equally harmful alternative or alternatives. It is for the reason that the Environmental Protection Act when drafted banded the emission control limits in order to promote the use of pollution control techniques which are in themselves environmentally benign.

The major printing techniques subject to the imposition of emission control legislation include:
•    Heat-set web offset
•    Rotogravure
•    Flexography
•    Screen
Those techniques are utilised for a wide range of substrates, involving a variety of ink formulations and drying processes. Each of these variables will contribute towards the type and quantity of volatiles organic compound (VOC) emitted to atmosphere; variables which dictate the choice of pollution control system for each application.

In general, within the printing industry, the following techniques of VOC emission reduction can be used:
Destructive
•    Thermal incineration
•    Catalytic incineration
•    Biological incineration
Non-destructive (i.e. solvent recovery)
•    Carbon adsorption
•    Condensing filtration
•    Absorption (oil scrubbing)
Substitution
•    Water-based inks
•    Radiation-curable inks
The emission controls techniques are most commonly used in printing industry are thermal and catalytic incineration, carbon absorption and condensing filtration. Each technique has a number of advantages and disadvantages when applied to exhaust emissions arising from the different printing processes and these must be taken into account when deciding upon the type of system to install.

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Green Printing – Contaminated wastes
• Green Printing – Photographic and litho plate wastes – Compliance with consent limits
• Green Printing – Transfer of waste
• Green Printing – Duty of Care- waste producers

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Green Printing – Contaminated wastes – 10th June 2010
Contaminated cleaning rags should either be sent for laundering or disposed of by a licensed company. These may fall within the special wastes category when contaminated with certain toxic or highly flammable materials.

Waste management options – the way forward
In view of rising costs printers should first look at ways of minimising or eliminating wastes by, for instance, switching to more efficient processes or managing existing processes as efficiently as possible. In-plant treatments such as fixer and water recycling and silver recovery should be considered as savings can be significant.

Preferred options are:

1)    minimise or eliminate waste
Plate/film and plate processors offer significant savings in energy, chemicals and water. It is essential that processors are adjusted properly to get the maximum mileage out of the chemicals.
All too often we find that customers discard process solutions long before they are exhausted. For instance, the performance of aqueous-based negative plate developers, which have improved enormously in recent years, is rarely achieved in practice. Usage rate is approximately 50m2 of plates per litre of developer. Average performance is usually around 20m2 per litre of developer.

Exactly the same occurs with film chemistry. The advantages of using high performance systems are frequently lost due to failure to maximise working parameters.

The moral of the story is- re-examine working practices, consult your supplier, don’t throw away because it’s Friday.

a) Press roller washes
The large volumes of waste and the high cost of disposal by incineration make it worthwhile looking at alternative methods by cleaning rollers. There is equipment on the market which virtually eliminates the use or organic solvents and removes the ink by the use of high pressure water jets. The effluent contains water, ink residues and small quantities of detergent which could be disposed to sewers once the ink residues are removed.

2) Recycling
The technology of recycling photographic chemicals and revering sliver from chemical and film waste is well established and it is common practice to send fixers and film to specialist companies for sliver recovery.

The returns on the silver values are diminishing as the reclamation companies are facing increasing environmental costs.

It therefore makes send to look at in house recycling systems. Most major manufacturers have an impressive array of hardware to offer.

Reduction in wastes can be considerable with 80 to 85% reduction on fixers and approximately 60% savings on developers. Water and disposal costs are rising and water recycling with savings of around 80% is looking attractive for the larger user. Paybacks can be impressive. Customers are finding that this can sometimes be achieved within two years.

a)    Packaging waste
In anticipation of EC directives packaging, manufacturers are already taking steps to recue package volumes and to make it more environmentally acceptable. Re-use of smaller plastic containers is not practicable due to fears of cross contamination. However, we now have a recyclable plastic bottle where every component, including the label, is made out of the same plastic.

Containers of hazardous liquids have to meet stringent performance requirements and currently it is only technically possible to use 30% of recovered plastic in the recycled bottle. There remains a problem of finding suitable outlets for the remaining 70% of recovered plastic.

Container recycling is not well advanced in the UK but the situation will undoubtedly improve with time.

Other ways of reducing packaging include the use of larger containers, bulk delivery to tanks on customer sites and supplying process chemicals in powder form which greatly reduces the packaging and makes it easier to dispose of.

B) Waste collection services
Manufacturers cannot by law collect and treat customer’s waste unless they register themselves as licensed carriers and disposal contractors. It makes sense for industry to work in conjunction with specialist companies which have the facilities and know-how.

Milk-round collections schemes are now starting to appear in the UK for the collection and disposal of photographic wastes. These schemes work on a voucher system where the customer buys a disposal voucher at the same time that he purchases the product. The way forward is to provide a comprehensive service dealing with all printing wastes, including packaging. Many manufacturers are currently looking at the logistics of such a scheme.

There is no doubt that considerable progress has already been made and that if the industry gets its act together significant reductions in waste can be achieved. We can also anticipate that performance will continue to improve as demand for environmentally acceptable technology increases.

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Green Printing – Photographic and litho plate wastes – Compliance with consent limits
• Green Printing – Transfer of waste
• Green Printing – Duty of Care- waste producers
• Green Printing – Management of printing wastes
  

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Green Printing – Transfer of waste - 18th May 2010
Waste can now only be removed from site by a licensed carrier and stored, treated, recycled or disposed at licensed facilities.

Each type of waste must be documented. This is done by means of a written transfer note, normally provided by the waste carrier or disposal contractor. Copies of the transfer notes must be kept for at least two years and are subject to inspection by the local waste regulations authority. Failure to maintain proper records is an offence.

Transfer notes should carry the following information:

• Description of the waste. This must accurately describe the wastes e.g. paper, wood, plastic containers, etc. it is not permissible to give a vague description such as ‘mixed waste’.
• Packaging- e.g. number of drums, weight etc.
• Details of firm collecting waste: name of person collecting the waste. Name and address of company, designation- e.g. waste carrier, plus registration number.
• Address where waste was collected, date of transfer. The note should be signed by both parties- the waste producer and by the person collecting the waste.

There is also a requirement to inform the carrier of any problems or hazards associated with handling the waste. Information on the wastes can be obtained by reference to product safety data sheets or from your supplier.

Multiple consignments
In the case where wastes are collected regularly it is permissible to have a single transfer note to cover multiple consignments shipped over a maximum period of one year. This is only valid provided the nature of the waste remains unchanged and that all other details on the transfer note also remain unchanged during that period.

It goes without saying that wastes placed in the waste containers should match up with the description given on the transfer note. This can be a problem where wastes are segregated, for instance when waste metal or paper is stored separately from other wastes. It is by no means unusual to find that wastes can end up in the wring container. Invariably this is not noticed until the waste arrives at the disposal facility.

Not only does this cause unnecessary expense in sorting and disposing of the waste, it is also a criminal offence by both parties. In serious cases, the carrier runs the risk of having his vehicle confiscated. Understandably, waste carriers could become extremely reluctant to do business if problems persist.

It is clearly good practice to impress on employees exactly how and why wastes should be segregated and placed in the correct containers.

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Green Printing – Duty of Care- waste producers
• Green Printing – Management of printing wastes
• Green Printing – Biologically oxidising substances
  

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Newsletter Printing – Soft line drawings - 18th April 2010

An alternative to serious business photos is line drawings. Many publications are following the lead of The Wall Street Journal and replacing photographs with pen-and-ink sketched, especially for regular columnists. This is an especially good option if your newsletter is faxed.

Keep in mind that this method works only if you use very high quality drawings. A bad line drawing is worse than a bad photo. However, quality line drawings become an important part of the look and feel of your newsletter, much more so than regular photographs.

Sum Up Numbers with Charts & Graphs
Charts, graphs and diagrams help present numbers in a quickly digestible form. Your organisation may want to show how your products are used, what type of members you have or how donations are appropriated. Instead of listing the percentages or numbers of each, construct a pie chart or bar graph.

Charts and diagrams keep your article from getting bogged down with numerical data. People would rather look at a graph of sales or production date than read the numbers. Graphic methods also help readers remember the information.

You don’t have to be a graphic artist to create a unique and successful graphic. The trick is to keep it as simple as possible. For example, donations can be shown in a bar graph with the bars made from canned goods or stacks of coins. Add a caption underneath your charts and graphs to explain the data.

Cartoons Show the Lighter Side
People like to laugh. Salespeople frequently tell their prospects funny stories and jokes. Laughter is an important part of making your prospects look forward to your visits. (Creativity expert Dough Hall says that “ha-ha” leads to “aha”). Regularly including cartoons can create the same effect for your newsletter. Even if the readers are opening it only to look at the cartoon, you’ve elevated them to the image level.

People used to think that carton destroyed an organisation’s dignity. However, this trend is reversing. It’s now recognised that cartoons lend an approachable image to an organisation.

Cartoons included in your newsletter offer several benefits. They help explain abstract ideas, draw attention to a related article, and add a human element. Unlike photographs, they have the power to exaggerate the truth while making it real and understandable.

Clip Art & Custom Illustrations
Custom illustrations and clip art can also emphasise the main point of your article. Often illustrations are used when you can’t find a photograph to accompany the article. Even when a photograph is available, custom drawings or clip art may more accurately communicate your promotional print.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – professional- quality photographs.
• Newsletter Printing – Photographs Provide Instant Communication
• Newsletter Printing and Newsletter Design – Off with flying colours

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Also Digital printing in just 15 Minutes

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Newsletter Printing and Newsletter Design – Image: Quick Communication Continues
The 15 to 20 seconds you have to attract your reader is the total amount of time you have for both recognition and image. The graphic tools used for recognition are designed to encourage your prospect to open the publication and start skimming.

Several design element work together to draw the reader:
o    Paper determines how the graphics, extra colour and type appear on the page
o    Colour highlights important items by drawing readers’ eyes to a headline or message
o    Graphics and photographs also capture reader’s eyes

Obviously, everything on your newsletter page can’t be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Paper- The Right Touch
From the crisp reproductions of photographs to showing your ecological concerns, paper sets the image of your newsletter. It is the one element of your newsletter design that appeals to four of our five senses. We see its colours, feel its texture, and hear its crisp rustle and even smell its fibers and ink. (I suppose each type of paper even has it’s own taste, but if your readers are going this far you’re in trouble).

The weight, texture and finish of your newsletter’s paper determine how it feels in reader’s hands. Because heavy paper conveys a solid, stable image, most organisations print on paper weights of 70 text and higher. Aside from its stable image, thicker paper also eliminates bleed-through of printing on the reverse side.

An added texture, such as a linen finish, can also boosts the “thickness” of the paper. However, one of the main drawbacks to using textured paper is that photographs don’t reproduce as well as on a smooth surface.

For economical reasons, uncoated papers with a vellum, or smooth finish are commonly used for newsletter. Uncoated papers are resilient for mailing and work well for newsletters without photographs. If you regularly include photographs, investigate using coated paper. There are three kinds of coated papers used for publications: gloss, matte-coated and dull coat.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Nameplate Design Tips
• Newsletter Printing and Newsletter Design – Nameplate- The Foundation of Your Newsletter’s Design
• Newsletter Printing and Newsletter Design – Please don’t staple
• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Release Digital printing in Cheshire

Newsletter Printing and Newsletter Design – Nameplate Design Tips – 31st March 2010
Do:

• Set the name of newsletter in strong typography
• Enlarge the name until it’s the dominant element
• Test to see if you can read the nameplate from 10 feet away (often, the passing along of the newsletter on someone else’s desk)
• Make full use of the horizontal space
• Include black, white and shades of grey
• Place your tagline below the name near the dateline
• Use bold type for the tagline; consider italics, too

Attract attention with:

• Attention-getting colours
• Dynamic shapes
• Dominant sizes
• Tall, dark typography
• Tilted text, lines or visuals
• Drop shadows

Watch for:

• Wimpy typography in the newsletter name
• Poor use of white space
• More than two pieces of artwork the same size

Design tip: whatever the final design of your nameplate, a bleed will make it look larger. A bleed is created by printing all the way to the edge of the given space. In the nameplate, that would mean running the colour all of the way to the top and right and left sides of the page. Depending on how your printer sets up your newsletter on the press, it may not cost extra to bleed the nameplate.

For readers familiar with your organisation, one way to prompt recognition is to design your newsletter using your logo and company colours. That way, your newsletter will complement your other publicity pieces, such as websites, press kits, promotional packets, catalogues and trade show displays. This adds consistency to all your promotion

Along with identifying the publication and the publisher, the nameplate can be used to communicate your publication schedule. This is done by listing the date in a certain way. Date a monthly “January”, a bi-monthly “January/February” and a quarterly “1st Quarter” (or according to the four seasons).

Some newsletters follow a system used by subscription publications and print volumes and numbers along with the date.  Volumes and numbers are used primarily by libraries to aid in cataloguing publications. They can also indicate to your readers the length of time your publication has been produced. For example, “Volume 3 Number 4” indicates the third year of publishing and the fourth newsletter of that particular year. Use them only if stability and longevity are important to your prospects. If so, add them after your first year of publishing. Since space is at a premium on most nameplate designs, consider putting the volume and number in the masthead.

Once readers get past the nameplate and into the first article in the newsletter, other design elements start to work/ these elements guide readers through the rest of the newsletter.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Nameplate- The Foundation of Your Newsletter’s Design
• Newsletter Printing and Newsletter Design – Please don’t staple
• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element
• Label Printing – Recycling

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing and Newsletter Design – Please don’t staple – 29th March 2010

When mailing your newsletter, you may be tempted to staple it shut. Don’t. Staples irritate your readers, who must find a staple remover, tear up their nails or rip open the newsletter. The post office does not require fastening of loose sheets. In fact, staples scratch postal workers and jam the machines. Often, your newsletter gets mangled in the process and end up in a plastic bag.

After all of your hard work, why ruin your promotional punch with a tattered letter? If you need to use a closure to hold in inserts, stickers, wafer seals or tape allow the reader to open the piece without ripping it.

Mailing Areas That Say “Read Me”

Once your newsletter jumps out of the mail stack, the reader glances at the return address and mailing area. They may need another nudge to read it now with a slogan or teaser.

With few exceptions, every mailing panel on your printed newsletter should include your:

• Company name and logo
• Return address
• Phone number
• E-mail address
• Website

You should also include one or more of the following sales elements:

• The newsletter nameplate or logo
• Slogan or specialty
• Fax number
• Masthead
• “inside this issue” box
• Teasers
• A short article or news brief
• Location map
• Hours of operation “if retail”

Of course, all of this won’t fit on the mailing panel if you want to return a simple, professional-looking design. Choose the elements that are most important for you organisation’s promotion.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element
• Label Printing – Recycling
• Label Printing – Conversion
• Label Printing – Factors influencing choice of Label Adhesives

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Label Printing – Conversion - 23rd March 2010
During label conversion the environmental impact of adhesives is in the disposal of matrix (stripped waste) or laminate trim waste. While a number of studies are concerned with the removal of adhesives from paper and film substrates, this is still experimental and is not yet commercially acceptable. Most waste from the conversions process is currently sent to land-fill. It is widely accepted that laminate waste, being of high calorific value, is ideally suited for the thermal recycling (incineration), which would at least allow a second energy recovery for the raw material input. Much of the fear of incineration is founded on lack of understanding of modern incineration processes, although genuine concerns exist regarding the uncontrolled burning of mixed plastic waste containing certain halogen compounds (e.g. chlorine compounds).

Specification
To meet the customer’s needs, a label printer must consider the available face paper/ film and adhesive combinations. A lack of accurate end-user specification can lead to over- specification can lead to over-specification or inappropriate selection of adhesives and face materials for performance, compatibility and recycling.

The customer’s prime concerns are the performance or removability, ease of application and suitability of the product for its intended use. Thus all members of the packaging chain have a responsibility to improve the customer’s understanding of adhesives, and all components of the laminate, to ensure material mutual understanding and objectives in selection of product. Perhaps the most important factors the customer can indicate are the surface the labels are to be applied to and the conditions in which the product will be used. These will influence the selection of the type of adhesives and face paper or film to ensure compatibility of label to product for re-use or recycling.

Many ‘environmentally- unfriendly’ labels will continue to be specified for historical reasons. Co-operation between printer and customer is required to conduct tests to re-specify the product on suitable environmentally acceptable label materials and adhesives.

Many of our customers who use large volumes of self adhesive labels can exercise a direct influence on the consumer and therefore attitudes to specific materials in the manufacturing processes. Education of the customer and consumer as to what is practicable, available and realistic is the responsibility of us all.

Next time – more on Label Printing…

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

Also – checkout our new online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Label Printing – Factors influencing choice of Label Adhesives
• Label Printing – Factors influencing choice of Label Adhesives
• Environmentally Aware Printing – Types of Adhesives (continued)
• Environmentally Aware Printing – Types of Adhesives (continued)
• Environmentally Aware Printing – Types of Adhesives (continued) – 11th March 2010

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’