To be continued…

Order your Appointment Cards online at Print Buying Direct – prices from £13.50 for 100 cards printed in full colour. At print buying direct we are market leaders in the printing of appointment cards and can produce them for doctors, hairdressers, dentists, physio, beauty salons, nail technicians, garages, massage therapists – for anything really. Just visit our Appointment Cards web page for more information.

Don’t forget we’re still running our Letterheads promotion – 2000 full colour letterheads (headed paper) for £125 delivered! We’ve been producing letterheads since 1991 for hundreds of customs as diverse as Bentley and Royal Mail.

See Part one of this blog on print finishing , See Part one of the Blog on Variable Data Printing – also part one of Publication Printing

Print Buying Direct and School Prospectus Made Easy are both brands of parent company – The Printing House Ltd of Crewe, Cheshire, UK. Keep visiting both websites for details of our latest offers and promotions. For more information School Prospectus including School Prospectus Design or School Prospectus Printing (we also specialise in college prospectus) see our www.schoolprospectus.info website

Have a look at our Newsletters webpage for help and assistance with writing and designing your newsletter. It deals with, company newsletters, college newsletters, school newsletters and employee newsletters in particluar. Our blog often focuses on newsletters and we have a page which specifically helps with newsletters as a marketing tool.

TOP TIP: Add that feel of quality to your company brochure by first applying Matt Lamination then a Spot UV Varnish. The UV Varnishing actually ‘lifts’ your pictures to give them a glossy impact.

Once the layout and design of a job is complete, you’ll need to decide how to hand over your files. At The Printing House (Print Buying Direct) we usually prefer a single PDF but can work with all of the source files.

Either way, you’ll want to run though a preflight checklist. For more information see our artwork guidlines webpage.
PREFLIGHT CHECKLIST… ARE YOU READY?

• Ensure that all graphics and images are in their final size and correct resolution, 100% at 300 dpi.
• Rotate, scale and edit images and graphics prior to placing them in page layout applications.
• Image file formats should be EPS or TIFF (not JPEG) and verify that all source files are linked properly.
• All spot colours should be designated as spot colors and not as CMYK recipes.
• Spell check your document.
• Remove any trapping (allow the printer to apply trapping).
• Check for transparency and either flatten or notify the printer so they can flatten the file. All bleeds should generally be set to 3 mm.
• Gather all source files: fonts, graphics, images and layout documents, if requested. Use the [Package] feature in InDesign or the [Collect for Output] in QuarkXPress.
• Perform a visual preflight using overprint preview, colour separations preview and transparency flattener preview.
• Prepare a mock-up to give the printer as a finished sample.

TRAPPING

• For best results, trapping should be applied by The Printing House and not the yourself. Trapping settings made in the application are not included in the PostScript when printing with the Composite mode.
• Avoid instances where trapping to gradients or images is required (the change in color may not reproduce well).

BLEEDS

Include 3 mm bleed for all areas that extend off the page when trimming is required.

IMPOSITION

If you plan to use binding, leave ample room for the gutter. Aside from that, we will do all imposition work.

INDESIGN CS2 PREPARE TO PRINT

PREFLIGHTING

• Use the [Preflight] feature under the File menu to make sure all fonts, graphics and image links are present.

PACKAGING

• Use the [Package] feature under the File menu to collect all fonts, graphics and images used in the job. This will ensure that all elements are collected when the job is delivered to The Printing House. Instructions and contact information can also be included by the designer for us.

QUARKXPRESS 6.5 PREPARE TO PRINT
USAGE…

• Use the [Usage...] feature in the Utilities menu of QuarkXPress to review that all fonts, graphics and images are linked correctly in the file.

COLLECT FOR OUTPUT

Use the [Collect for Output] feature in QuarkXPress to gather all fonts, graphics and images used in the job. This will ensure that all elements are collected when the job is delivered to the print provider. Note, however, that you will need to gather fonts from imported EPS or PDF pictures manually unless they are already imbedded into the EPS or PDF file.

ACROBAT DISTILLER 7 SETTINGS

• Create PostScript from the source application using the Acrobat Distiller PPD.
• Be sure to use the Binary data format and include all fonts.
• Use the Smooth Shading feature in Acrobat Distiller.
• The Save As features in PDF Writer/Maker or the Mac OS X Save As PDF feature should be used with caution.

The following recommended settings have been optimized for high image quality printing. In some instances, productivity may take priority over image quality and, therefore, require different settings (such as adjustments in compression).

Open Acrobat Distiller and go to the Settings menu. Select [Edit: Adobe PDF Settings...]. Create a custom set choosing the following recommended settings and select [Save As...] using a new fi le name (e.g.,“ artwork for The Printing House”).

Distiller will save the file in the right place so it can be accessed as a new Job Option set.

• Select Acrobat 6.0 ( PDF 1.5) for the best compatibility. Note that since you are working with a PostScript file there is no need to select Acrobat 4.0 compatibility for transparency concerns (writing files to PostScript always flattens any transparency effects).
• To ensure that the orientation of the pages prints correctly, do not select the Auto-Rotate Pages feature.
• Embed Thumbnails is optional. Versions of Acrobat 5 and higher are able to dynamically create thumbnails on the fly.

IMAGES

To preserve the best image quality, compression is generally not recommended.

Distiller 7 contains a new Policy button. You will need to decide the threshold of what level of resolution is appropriate for the quality of the job and if the job should pass, fail or warn the user. Try setting the minimum as 200dpi and the max as 400dpi.

FONTS

• If jobs fail while distilling, check the job for missing fonts. The following settings recommend cancelling the job when fonts are missing to ensure the document prints correctly.
• To guarantee the font information is successfully included in the Adobe PDF file and will view properly on the monitor, the required fonts should reside either in the system folder of the computer or in the PostScript file.
• A higher percentage value is generally recommended for [Subset embedded fonts . . .].

COLOUR

• The Settings File selection under Adobe Colour Settings should usually be set to [None], [Leave Colour Unchanged].

ADVANCED

• The Convert Gradients to Smooth Shades feature can help smooth vignettes/ sweeps/ gradients with Vector-based programs such as Adobe Illustrator or QuarkXPress. Using this feature with Microsoft Office jobs may or may not improve the job due to the way sweeps are generated in those applications.
• As a precautionary measure, use the Save Adobe PDF Settings Inside PDF File feature. The recipient of the PDF may be able to troubleshoot problem files more easily if the settings are included with the job.

EXPORTING PDF FILES

When exporting files from InDesign or QuarkXPress, you can apply many of the same Acrobat Distiller recommendations discussed previously.

INDESIGN CS2—EXPORT PDF

The PDF options for InDesign are fairly similar to those in Acrobat Distiller. If there is a custom set saved from Distiller, it will be selectable from the PDF Export dialog box. Follow the settings previously discussed.

There is one additional group of settings, [Marks and Bleeds], that can be set to your preference.

QUARKXPRESS 6.5—EXPORT PDF

In QuarkXPress be sure to click on the [Options...] button to access all of the available controls over PDF settings.

You will want to check the options under the Job Options and the Output tab. Take special care to ensure the Color [Output Type] is set to [Composite] and that [Print Colors] is set to [As Is].

Note that blends made with PANTONE® colors in Quark 6, will print as RGB when the [Print Colors] selection is set to [As Is]. To preserve PANTONE Blends (gradients), set Print Colors to [Device N]. Using [Device N] will, however, convert any RGB text, objects and images to CMYK.

PREFLIGHTING PDF FILES

In Adobe Acrobat 6 or higher you can use the Preflight tool to create your own custom preflight profile or use one of the default profiles. If you are not familiar with this tool you may want to talk with your print provider first. They may be able to provide you with a customized profile or walk you through the process.
Also refer to the Adobe documentation provided with Acrobat.

For more information or help please call The Printing House (Print Buying Direct) on 0870 950 8444

The Printing House Ltd – Marshfield bank, Crewe, Cheshire, UK