Posts Tagged ‘Corporate Christmas cards’

Let Your Subconscious Do the Writing – Newsletter Printing

Tuesday, December 1st, 2009

Let Your Subconscious Do the Writing – Newsletter Printing – 1st December 2010
With a bit of time, you can clear your thoughts and put your facts in order – and clear thinking becomes clear writing. Often, ideas will come to you when you’re not working on the article. Many writers get their “ah-ha” moments in the shower, while driving or during a jog.

It’s important to identify the difference between giving an article some time and procrastinating. If you’re under a tight deadline and you’re waiting, then, yes, it’s procrastinating. But if you have time, letting an article rest usually results in a better article with less writing time.

As your deadline approaches, sit down in a quiet room at your computer or with a sharpened pencil and start writing your news. Good writing comes from uncovering interesting information and truly being excited about sharing it with other people.

Creativity Warm-Up — Newsletter Printing
Newsletter editors must strike a balance between strict organisation and creativity. The following tips are especially helpful when you’re on a very tight schedule.
o Start with a clean slate- remove any bias or pre existing ideas of what you should do.
o Pretend you have all the time in the world.
o Think in terms of solutions, not problems.
o Have fun.
o Develop actions or images of things from key words.
o Dream up as many idea as you can,
o Doodle
o Think of features and benefits of your products that appeal to sigh, smell, taste, sound, touch.
o Take a break and come back later
o Think about the project last thing at night
o Write down several ideas early in the morning.
o Bounce ideas off of other people.
o Role-play, with one person playing your prospect.

Not long now to source your Christmas Print Requirements.  Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 3 Comments »

Sifting With a Promotional Screen – Newsletter Printing

Monday, November 30th, 2009

Sifting With a Promotional Screen – Newsletter Printing – 30th November 2009
Uncover all the information you have time to find, which the information you actually need is usually two to three times. Then you’re ready to sift. The article you ultimately write should be packed with information aimed at your specific audience. In order to pack your article tightly, you need to extract the essence. And in order to customise it to your audience, you need a promotional filter.

The way you achieve this conciseness is independent of writing style. Before you sit down to write, pull out all the facts and quotes from the information you’ve gathered. List them in all on one sheet of paper; then rank the items on the list in order of interest to your reader. Since not all your gems will fit, be prepared to leave some behind.

Study the top items and see how your promotional material relates to it. Choose the focus of the article based on your promotional objectives. How do you want your readers to react after reading the article? Do you want to inspire them to request more information, volunteer, donate or buy? Or do you simply want to leave them knowing more about your products and services than they did before?

If the organisation of the article immediately takes shape and catch yourself starting to write, go ahead. Otherwise, take care to transcribe all of your notes into legible form and (assuming you have a bit of time) set them aside for a day or two.

Not long now to source your Christmas Print Requirments.  Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | No Comments »

Secrets to Successful Interviews – gathering content for your newsletter

Wednesday, November 25th, 2009

Secrets to Successful Interviews – gathering content for your newsletter printing – 25th November 2009

Undoubtedly, the best source for unique and timely information is interviews. Use interviews:

  • For a place to star
  • For one quote
  • To write an industry roundup
  • To write a customer feature
  • For quotes for a new product announcement

Interviews add creditability and “newsworthiness” to the information in your newsletter articles. They keep your newsletter fresh by injecting other people’s voices into your writing. Sometimes this other voice can be used to inject blatant sales pitches that would otherwise reduce the creditability of your article. For example, you can quote your sales manager as saying a product is the “best” or fastest,” but you shouldn’t write these superlatives as regular news copy.

Interviews also give a spark of humanity to your story. They can transform a story about anything 0 a building, a product, a system- into a story about people. Most readers find it more interesting to read about people then things.

Good interviews don’t just happen. They require work before, during and after the actual conversation.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 3 Comments »

Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter

Tuesday, November 24th, 2009

Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter – 23rd November 2009
If you decide to publish your own newsletter, you may want to consider franchising it; you can sell it to businesses similar to yours in other areas. This is how many syndicated newsletters get started. Since you’re already going through the steps of publishing your own newsletter, you organisation may want to turn it into a profit-generating venture.

A bookstore owner has done this with her newsletter. Now, in addition to her store, she operates Book News Publications. She published four issues per year of Book News and ‘Kids’ Line. Over 70 other bookstores buy her publications.

Readers Send in the Content
Solicit articles from vendors, customers, members and industry experts. Just make sure they’re of strong interest to your readers and that they satisfy the goals of your publication.

To generate interest, publish open invitation for contributors in your newsletter or news broadcast. Write an explanation of how to submit an article, and place it in the masthead or elsewhere in the newsletter. Something like “Contributions welcome” will do.

The only potential problem with accepting contributions is that you often encounter bad writers. And it’s often the case that writers without much experience or skill are the most sensitive when their article is rewritten, cut or rejected. (It’s no accident that good writers are interested in how you changed or improved their writing). Avoid offending contributors by calling them and discussing your policy of editing articles to fit the tone of your publication and space available. 

If you regularly include articles on clients and members, solicit information in advance. Send out letters to all of your readers requesting information on their organisations. This gives everyone an equal opportunity to appear in the newsletter. It also provides you with a response to any charges of favouritism.

Soliciting information accelerates you into the sifting stage. Sort through the information you receive, and choose the most interesting items. Contact the organisations to collect further data and set up interviews.

While it’s important to use the news of others, don’t forget to use your own organisations press release. If public relations are handled in a department different from your own, ask to be added to the media list. This not only saves writing time, it adds continuity to your marketing and public relations efforts.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 1 Comment »

Newsletter Printing – Naming your newsletter

Monday, November 16th, 2009

Newsletter Printing – Naming your newsletter – 16th November 2009

Once you’ve chosen a newsletter subject, you need to clearly tell your readers what it is- right in the name and tagline of your newsletter. This chapter covers the name game and helps you carefully consider the name you give your “baby.”

Noteworthy names

Your newsletter’s name should tell readers what kind of information it contains, to whom it’s addressed, and what your product, service or purpose it. The name should also include a tagline, or subtitle. Both get the job done.

Here are some tips:

  • Try to work in a benefit to your name
  • If you don’t have a benefit in the name, include it in the tagline
  • Put the newsletter’s subject in the name
  • Put the intended reader in the name or the tagline
  • Use words in the name and tagline that say “timely news”

For example, the name of a manufacturer’s newsletter, Retail Success, explains why retailers should read the publication.

The tagline is “The latest products news and sales ideas for retailers of home furnishings.”

Tips for Taglines

Not all newsletter names can include benefits. If you can’t get a benefit and targeted reader in the tagline. A tagline is a promotional opportunity you should never pass up.

Items to include in the tagline:

  • Your organisation’s name (if not part of the newsletter name)
  • The intended readers (friends, customers, prospects)
  • The newsletter’s content or speciality (news, reviews)
  • The benefit offered by reading

If the name of your newsletter is the subject, then the tagline should contain the benefit and the reader. For example, Underground Storage Update has the tagline “The only news source that helps fuel distributors comply with EPA regulations.”

Examples of Great Names & Taglines
The following are several examples of newsletter names, along with their taglines. Some are straightforward, others are cleverer. Notice how the taglines clarify the name of the publication. Also, notice how some of the taglines promote with words like “exclusive” and “opportunities.”

News Splash
“Tips for painless pool maintenance for homeowners”
Pools & Spas Unlimited

Managing Growth
“Management ideas & techniques to help companies grow”
Ernst & Associates

The Franklin Investor
“Insights & Opportunities for investors of the Franklin Group of Funds”
The Franklin Group of Funds

RoundUPS
“Published quarterly for customers & friend of United Parcel Service”
United Parcel Service

Legal Ease
“Legal information for everyone from JG&W”
Jordan, Gfroerer & Weddleton Attorneys at Law

to be continued…

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

Get 30% off our online xmas cards now – simply enter the code ‘ XMASOCT’ at the checkout.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 3 Comments »

Newsletter printing – Do you need Multiple Newsletters?

Monday, November 9th, 2009

Newsletter printing – Do you need Multiple Newsletters? 9th November 2009
The mixture of content discussed so far assumes you can reach all of your readers with the same newsletter. For some types of organisation, this is not possible. To be more effective, some editors produce more than one version of their newsletter.

If your organisation has more than one area of expertise, consider doing more than one newsletter or producing several versions of the same one. This allows you to target the various markets you serve.

Organisations such as banks and hospitals find their clients have specialised needs depending on their age. Young adults are having babies and buying new homes. Middle-aged people are trying to stay healthy, send their children to college and plan for retirement. People who are older may live on a fixed budget and often need specialised care. Savvy marketers of banks and hospitals target each of these age groups with different messages.

If you sell both to consumers and dealers and distributors, you may want to create separate publications for each of those segments. You cal also deign a publication for your dealers to mail to their own clients. I leave space on the newsletter for the dealer to customise it with a photo, address, ad, logo or article.)

How it all comes together
Most newsletters contain a mixture of the six types of articles. Mix and match the various types depending on your promotional needs. Coupons are useful for increasing traffic into your business. Case histories reassure first-time buyers or supporters. Employee profiles make your staff more approachable.

To give you a feel for what the mixture might look like, study the newsletter published by a music store. The store wanted to increase sales by announcing new products. To convince readers of the expertise of the store’s sales staff, the newsletter includes employee profiles showing that each person is a musical expert. Support articles, a brief list of hard-to-find items and announcements of upcoming seminars give the newsletter added value. Each of these articles works to increase business.

It’s easy to fall into the trap of scrambling to write your newsletter just to get it in the mail. But don’t lose sight of your promotional goals. Take the time to choose the content of your newsletter carefully. It’s critical to the promotional aspect of your newsletter.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

Get 30% off our online xmas cards now – simply enter the code ‘ XMASOCT’ at the checkout.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 3 Comments »

Digital pre-press part 1

Tuesday, September 22nd, 2009

Digital pre-press part 1 – 22nd September 2009

This is the year of the hybrid workflow and digital printers are increasingly looking to add capacity with conventional offset and direct imaging presses. In order to get the most out of their new press investments, digital printers are looking at workflow systems to drive both static and variable data output.
Setting up a system to drive two different workflows isn’t desperately challenging or expensive. And, there are plenty of system developers who can tell digital printers where and how they can spend their hard earned money to do it. But that isn’t the hard part. The hard part is setting up a system so that the same job printed using two different production workflows, looks absolutely identical from press to press.
And it gets worse, because a print application might include some material with variable data and some without it, even though the majority of the job is the same. If the run is only a few thousand it is obvious that such a job can easily be printed using variable data software to manage the data flow and print the job on a digital press. If the job is tens of thousands thought, there needs to be tight colour management and control across both workflows.

Colour conscious

Quality control across devices isn’t just a concern for digital printers setting up hybrid workflows. It is also an issue for printers wanting to get equivalent colour quality across their fleet of digital presses. Fortunately suppliers have recognised that device profiling isn’t just a matter of creating a generic profile for their specific press technologies. We can then expect to see far greater improvements in colour quality this year as digital printers start to really get to grips with colour management, exploiting the device profiling tools that manufacturers such as Xerox with iGen3 press, are making available and to be shown at drupa this coming may. Being able to accurately profile an output device will help digital printers to improve their overall quality control, not just for individual short run work. It will also help them to maintain colour consistency throughout longer runs, and to ensure that subsequent reprints are colour accurate. To support hybrid workflows and to help ensure colour output quality, developers such as EFI, Creo PODS and Fujifilm are introducing new workflow technologies capable of driving multiple devices and workflows. The idea is to have a front end system with the capacity to support any quality demands and to be able to run high speed digital presses at rated speed. The scope of technology options for such front end systems will be even greater in 2008 as developers increase the options and tools they include with their systems. New soft proofing options from FFEI with Realvue and Dalim with its Virtual Library technology will allow digital printers to extend their workflows across media. Both of these tools, developed originally for job phototype and remote production proofing, are ideal for presenting media online as part of a publication or job ordering system.

To be continued…

Order your Christmas Card Printing early – click here for prices and more information about your Corporate Christmas cards

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Posted in Banners, Business Stationery, Calendars, Christmas Cards, Leaflets and Brochures, News, Newsletters, Postcards | 8 Comments »

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