Newsletter Printing – Selling With “First Glance” Appeal
Monday, July 5th, 2010Newsletter Printing – Selling With “First Glance” Appeal – 5th July 2010
The position of many parts of your layout, such as the nameplate and mailing panel, will be the same from issue to issue. In the layout stage, use the areas around the standard features, the “active areas,” to create appeal.
First, focus on the prime real estate areas of the mailing panel and the front page. The active areas on the mailing panel are the teasers or contents box. Next, look at your goals for this issue or this year. Plan to change this area with each new issue to attract attention by using:
- teasers
- contents box
- event calendar or notice of an upcoming meeting
- eye-catching cartoon or photo
- location map
- sale announcement
- famous quotation
- coupon
- lists of services and everyday specials
- list of products offered
- Web site link to must-have content
Place a quick message, table of contents or teaser that gets people immediately involved with your publication.
Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.
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For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;
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