To keep the design of your marketing pieces consistent, consider using your organisation’s colour as the spot colour. Some editors change the second colour of the newsletter from issue to issue. This helps readers recognise each issue as a new one. You may even have the printing budget for three colours.

For best legibility, keep the colour of the paper as light as possible and the colour of the ink as dark as possible. Black ink on white paper is always the easiest on the eyes. Dark blue, dark green, brown or charcoal ink is nearly as legible.

Another method of making a newsletter colourful is to print it on coloured paper. However, most designers recommend using white paper wit tow ink colours instead.

Colours arouse emotion. Dark blue and dark green are colours of stability. If you’re promoting a bank or an investment firm, this may be important to your image. Grey also gives a dignified image and is pleasing to the eye, but can be depressing.

With this in mind, avoid printing on grey paper.

Brighter colours are more friendly- bright blue, teal, purple or melon. The most attention-grabbing colours are red, orange and yellow. But if you want to suggest stability, avoid bright red. Bright red should also be avoided by hospitals and other health professionals, because of its association with blood. The same goes for banks, accountants and financial institutions. Customers want to be “in the black”, not “in the red”. Burgundy is a suitable substitute for bright red.

Creating other colours. Tints and screen give one- and two-colour publications the effect of having many colours. A tint creates the illusion of another colour by breaking the colour into dots.

Screens are used to highlight or separate areas of your newsletter, such as short articles, sidebars, contents boxes and tables. When screened, some ink colours created a highlight that draws your eye to that ear. Yellow, orange, purple and other bright colours create attention-getting screens.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Photo finish
• Newsletter Printing and Newsletter Design – Image: Quick Communication Continues
• Newsletter Printing and Newsletter Design – Nameplate Design Tips
• Newsletter Printing and Newsletter Design – Nameplate- The Foundation of Your Newsletter’s Design
• Newsletter Printing and Newsletter Design – Please don’t staple

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Also Digital printing in just 15 Minutes

Several design element work together to draw the reader:
o    Paper determines how the graphics, extra colour and type appear on the page
o    Colour highlights important items by drawing readers’ eyes to a headline or message
o    Graphics and photographs also capture reader’s eyes

Obviously, everything on your newsletter page can’t be fighting for attention. When you combine these elements to form the layout, you should highlight only the most important promotional items.

Paper- The Right Touch
From the crisp reproductions of photographs to showing your ecological concerns, paper sets the image of your newsletter. It is the one element of your newsletter design that appeals to four of our five senses. We see its colours, feel its texture, and hear its crisp rustle and even smell its fibers and ink. (I suppose each type of paper even has it’s own taste, but if your readers are going this far you’re in trouble).

The weight, texture and finish of your newsletter’s paper determine how it feels in reader’s hands. Because heavy paper conveys a solid, stable image, most organisations print on paper weights of 70 text and higher. Aside from its stable image, thicker paper also eliminates bleed-through of printing on the reverse side.

An added texture, such as a linen finish, can also boosts the “thickness” of the paper. However, one of the main drawbacks to using textured paper is that photographs don’t reproduce as well as on a smooth surface.

For economical reasons, uncoated papers with a vellum, or smooth finish are commonly used for newsletter. Uncoated papers are resilient for mailing and work well for newsletters without photographs. If you regularly include photographs, investigate using coated paper. There are three kinds of coated papers used for publications: gloss, matte-coated and dull coat.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Nameplate Design Tips
• Newsletter Printing and Newsletter Design – Nameplate- The Foundation of Your Newsletter’s Design
• Newsletter Printing and Newsletter Design – Please don’t staple
• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Release Digital printing in Cheshire

When readers open your newsletter, the first graphic element they see is the nameplate. The nameplate is the stylised representation of your newsletter name, along with other information.

The nameplate is the cornerstone for the design of your newsletter. It’s impossible to have a well-designed newsletter without a good nameplate. Conversely, with a good nameplate, the rest of your newsletter design can be simple, and the piece will still look professional. Design your own nameplate only if you have a qualified designer on staff. Otherwise, subcontract this one-time, worthwhile expense.

Readers notice and remember unique nameplate design. The nameplate is the “you are here” sign. It identifies the publication, your organisation, and its products, services or purpose. For readers who are unfamiliar with your organisations, the nameplate communicates its purpose or market niche. This is achieved through the name and tagline you choose.

All nameplates include the newsletter’s:

• Name
• Tagline
• Dateline

They may also include:

• Illustrations
• Logos
• Volume and number
• Colour
• Lines and screens
• A “route to” box
• An “inside this Issue listing
• Famous quotes
• Illustrations of highlighted products or articles

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing and Newsletter Design – Please don’t staple
• Newsletter Printing and Newsletter Design – Size, Muscling Through the Mail Stack
• Newsletter Printing and Newsletter Design – The Sales Job of Each Design Element
• Label Printing – Recycling
• Label Printing – Conversion

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Your newsletter is comprised of several different design elements. These components direct readers through the publication, making them stop, take a detour or move in a certain direction. Most design elements are produced only once, whether they appear in every issue or only when needed. For example, the nameplate appears on every newsletter. Sidebars and photographs are included only when available or needed.

This chapter shows you how to design each promotional element in your newsletter to have a friendly, approachable image that warms up prospects and supporters and helps you achieve your desired goals. How these elements are combined is covered in the next chapter.

Design for Rapid Recognition
Because readers move through the recognition level at the top speed, graphics are important to prompt reader recognition and interest. Most readers see your newsletter as they sort the day’s stack of mail, so you must make your newsletter pop out, drawing readers into the publication immediately. Readership declines if the newsletter isn’t opened or read right away.

You can also prompt recognition with your organisation’s logo. Consider using it as part of the design in the following areas. (Note that it may be overkill if you use it in all items on the list). Use your logo as part of:

• The nameplate
• The mailing panel
• An end mark
• The folio
• The masthead
• A watermark on part of the page
• A special imprint (slug) in the postage mark of your meter

A good location, visible signage and accessible parking are important to most businesses. Newsletters have their own prime locations. The following areas are particularly important to the “recognition” level of marketing:

• The size
• The mailing panel
• The front page
• The back page

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Label Printing – Recycling
• Label Printing – Conversion
• Label Printing – Factors influencing choice of Label Adhesives
• Label Printing – Factors influencing choice of Label Adhesives
• Environmentally Aware Printing – Types of Adhesives (continued)

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

Letterhead Printing: We now have a new selection of Letterhead Templates Available. Choose from Traditional Letterheads, Modern Letterheads and Professional letterheads

See our other websites The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books, Online printing, Printers in Oxford

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

Once new products and services have been announced, they lose their newsworthiness.” Feature articles allow you to reiterate your product and services by having other people talk about you.  They can also include news of everyday (or unusual) applications of your products.

Write in a feature style for articles on clients, case histories, unusual applications for products, educational information and inspirational stories of people. The feature style:

• Captures and holds readers’ attention
• Contains a good lead
• Weaves interesting facts throughout the article
• Develops and supports themes
• Ends with a strong, memorable conclusion
• Includes quotes from interviews
• Often conclude with a quote

The style of features encourages promotional writing. In well written features, there is an initial point of contact that is sharp, quick and obvious. A light opening follows to grab the reader’s interest. This could be an incident, an anecdote or a conversation. Finally the bulk of the story includes a description and facts. The last paragraph usually concludes the article by repeating the theme. This style is the opposite of the inverted pyramid news style, in which the facts are presented first and there is no need for a summary.

When you write features, think of a strawberry packer. Tell the story with sustained interest. Place a layer of good berries on the top, but save the best berries for readers to see when they turn the basket upside down. Give almost as much importance to your last sentence as your lead. Words like “in summary,” signal to your reader that you are bored or the article has gone on too long and you don’t know how to stop it. Quotes work well for endings. Find one that has a sense of finality, its funny or adds a last surprise.

The hardest part of writing a feature is coming up with a theme and writing the conclusion. By remembering the strawberry packer, you’ll know to save an interesting tidbit for last. You’ll also use the tidbit to develop the theme for the article. Pack up your berries and come on down to the ranch to see how.

Top berries:

With a name like RBR Computer Ranch, you’d expect to find this dealer in the outskirts of Dallas or Houston, or at least somewhere west of the Rockies. Well, venture into the “cement ranch” of New York’s Manhattan and you’ll find RBR nestled on the 4th floor at Fifth Avenue and 20th street.

Why “Computer Ranch?” “You have to be different,” says Jose Ristorucci, president of RBR, “Look at Egghead Software; you remember their name before you’d remember Alpha Omega Software. We thought of Computer Zoo, but that was already taken”.

Bottom berries:

The technical knowledge and personal approach found at RBR sets them apart from the rest of the herd. “Every customer has a different need,” Ristorucci says. “They can come here or we will go to them. Some days we have five or six people in here being trained or looking at software packages.”

Ah, life is good down on the ranch.

It’s easier to find themes for some articles than others. For an article on a company that uses a computer product to design a flood control system, finding a theme was easy.

Top berries:

Reliability – Lives Depend On It

Sierra Misco is in the business of telling people that water runs downhill. The trick is to figure out how much water and when it’s going to get there. When you’re talking about the raging waters of China’s Yangtze and Yellow Rivers, that’s no small trick.

Bottom berries:

The systems have to be reliable – people’s lives depend on the performance of the equipment.

It’s important in an ongoing publication to avoid formula writing. For example, you wouldn’t want to start every customer feature with a question. Instead, look for ways to write feature stories in unusual ways. You’ll find that some subjects give you the opportunity to write truly unique pieces.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Guiding Readers to the Reply Card
• Newsletter Printing – Magnetise the Eyes with Pull Quotes
• Newsletter Printing – Subheads Net in Skimmers
• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

When writing the copy for the reply card or form:

• Make your offer something of value, something that people or think is really interesting. Convince readers to send it in or submit it. Place this offer in a benefit-oriented headline and refer to the reply form within the editorial of the newsletter. “Yes! I want to learn more about planning for a comfortable retirement. Send information about your retirement fund.”
• Give the offer a deadline. Because you don’t want to be sending out your freebee for years to come or having to print more when you run out, print a deadline on the offer or state, “While quantities last.”
• Urge readers to respond immediately. “Take advantage of this special offer. Mail today!” for more action, call it a response card instead of a reply card.
• Solicit some information that allows you to qualify leads. Ask readers if they want to stay on the list. Ask them how they intend to use your product, when they plan to buy or what products they are currently using.
• Include your telephone number, in case the reader wants to take immediate action.
• Include your fax number and encourage readers to fax back the card.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Magnetise the Eyes with Pull Quotes
• Newsletter Printing – Subheads Net in Skimmers
• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Place subheads about every four paragraphs, to allow readers to skip sections of the article without losing their train of thought. Subheads are especially important in website articles. Reading on the screen is much harder on the eyes. Subheads provide a welcome relief.

Most importantly, subheads include your top promotional points. By skimming the headline. Lead and subheads, your readers can understand your main sales points in a few seconds.

Captions Draw from Photo Appeal
Captions (also called cutline’s) are the descriptive text placed under, over, or next to a photo in a print newsletter. Because most people first glance at the illustrations on a page, captions are a promotional opportunity you should never pass up.

Include information that makes people want to read the accompanying article. Try these tips:
o    Include information hat entices  readers
o    Include promotional information if you can work it in
o    Leave out obvious information that the photograph includes
o    Identify people and settings

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

• Kickers in your printed newsletter will Jump Start Headlines
• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter
• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

In email newsletters, kickers are used for readers to find articles when scrolling from a contents box to the actual article.

Kickers can also be used to target your reader. For example, an article’s headline might be Save on All Pet Supplied with a kicker that read “Cat Owners.”

Decks as Headlines Extenders
To avoid long headlines in print and website newsletter, consider a deck – a few lines of description placed underneath the headline. Decks can be used to give the reader more information about the article or to attract attention. An effective deck guides readers into the rest of the article before they know it.

Use deck to:

• Give people more information about the article
• Set a scene
• Warm up readers for a launch right into the article

Only 8 working days now to get your Christmas Cards in time to send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

• Headlines Bring Your Promotional Newsletter to Life
• Start With the Desired Response from your Promotional Newsletter
• Writing Newsletter Copy that Sings
• Let Your Subconscious Do the Writing – Newsletter Printing
• Sifting With a Promotional Screen – Newsletter Printing
• Gather Newsletter Content – Preparing for an Interview – Newsletter Printing
• Secrets to Successful Interviews – gathering content for your newsletter
• The Idea File Saves Back-Tracking – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Safely store backlog information, along with all necessary reference notes, in an “idea file.” Set up an “idea directory” on your computer for e-mails and Websites. Create a paper file or binder for printed pieces that cross your desk. Binders are particularly helpful for noting and tracking thoughts that surface in editorial board meetings.

Your stash of ideas is not only helpful for the next issue; it can also save you during disasters. In case an article isn’t ready at deadline, something in your idea file can fill the gap. Try to keep an up-to-date, safety net article to hand.

Government Property & Other Information
The government is actively involved in gathering a variety of information. Before you embark on a long research project, see if the information is already available from a government office.

You can also swap information with other newsletter publishers. Although this is more common among non-profit organisations, you may find a willing editor in your industry.

Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

For more information on printing and graphic design please see some of our recent blog articles;

• Where to Find Great Content Fast for your Newsletter Printing – Franchising Your Own Newsletter
• Where to Find Great Content Fast for your Newsletter Printing
• Where to Find Great Content Fast for your Newsletter Printing – Researching online
• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing
• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

If you’ve done much web surfing in the past, you know that you can find out about almost anything online. Chances are that you also know that some of the information isn’t accurate or verified and you have to wade through a lot of junk to get to the gems.

A good search engine combined with some searching tips can save you time and get you the results you want. Keywords are the key to fast find. In the search box of your favourite search engine, type in at least two keywords. Place the keywords in quotes and separate them by word “and.”

Using magazines, newspapers & journals

Be sure to read your industry publications and clip all of them articles related to your particular service or product. Then sift and summarise the news for your reader, noting trends and writing them up in brief articles. While you can’t quote directly from others’ copyrighted publications, you can use the information by rewriting it in your own words.

The short news items you uncover can be grouped together under headings such as “News briefs,” “In the News,” and so on. Try to condense related material under one heading to reduce repetition. Weed out unnecessary words, to give skimmers a feeling of “compartmentalisation.” List the magazines, websites and other sources you use to create the news brief. This will keep you clear from copyright violation and helps readers who want more information on the subject.

to be continued…

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For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Naming your newsletter – Part 2
• Where to Find Great Content Fast for your Newsletter Printing
• Newsletter Printing – Naming your newsletter
• Copyrighting your own Corporate Newsletter
• Copyright Overview for Publishers of Newsletters – Part 2
• Copyright Overview for Publishers of Newsletters – Part 1
• Newsletter printing – Do you need Multiple Newsletters?
• Newsletter Printing – Structure & Time Savings with Standing Columns
• Newsletter Printing – Reader Response Mechanisms
• Grab Readers with Industry Summaries in your Printed Newsletter
• Company Newsletters – Including Your Organisation’s News
• Newsletter Printing – Let your Customers Sell for You – part 2
• Newsletter Printing – Let your Customers Sell for You
• Touting your products in your printed newsletter
• Six Types of Newsletter Content
• Order your Christmas Cards Online in October and Save
• Saving Money by Pruning Your Newsletter Mailing List
• Newsletter Printing – Free ways to reach more people
• Marketing with Printed Newsletters – Assigning codes to prospects
• Dazzling Databases for Printed Newsletters
• Newsletter mailing lists – Mailing list magic
• Printing – The Green issue
• Order your Christmas Cards Online in October and Save £££s
• Newsletter Printing – Using survey results for improved promotions
• The best way to survey how effective your newsletter is…part 2
• The best way to survey how effective your newsletter is…
• Every question has a goal (Newsletter printing)
• How to Conduct Your Survey about your Newsletter
• Newsletter Print and Design – Why the Pros Survey Fewer People
• Newsletters – Pinpointing Reader’s Interests – part 2
• Newsletters – Pinpointing Reader’s Interests – part 1
• Printing – Paper and board – Certified and recycled
• Printing – Paper and board – Pricing and availability
• Printing – Paper and Board
• Print Finishing
• Digital Presses
• Digital Printing
• Offset Printing
• Print Production Management
• How to create a marketing plan incorporating promotional newsletters
• All you need to know about Digital Printing
• The Future of Printing
• Print Finishing
• Variable Data Printing
• ISO 12647 and Colour Management in Printing
• Pre-press – In Flight, Pre-Flight and Post-Flight
• Print, Paper and Recycling

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk –

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

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