Print Buying Direct

Newsletter Printing – Dynamic Graphics Bring Traffic to a Halt – 27th August 2010

The key to dynamic layout lies in the inherent capability of our eyes and brains to give two-dimensional objects movement.  For example, we can look at a photograph and determine whether the subject is stationary or in motion.  The photograph itself doesn’t move.  But our perception of the object tells us whether it’s static or dynamic.

Here are a few design tips to draw readers’ eyes where you want them to go.  Take caution not to overuse these tools.  For maximum effectiveness, use only one or two per page.  When you want an area of your newsletter to be noticed, use these guided missiles:

• arrows that point to the type
• graphics in the shape of a circle
• a small amount of reversed (white on black) text
• a bold typeface
• colored type or graphics
• drop shadows
• unusual photographs
• silhouetted photographs
• illustrations that “move” toward articles
• text wrapped around photographs and graphics
• drop caps that signal the beginnings of articles

Newsletter Printing – Static Boxes & Rules

Static layout elements are just as important as dynamic ones.  Borders, screens, and text wraps help group layout elements together.  Rule (lines) and white space help separate items.

Boxes and borders. Control the appearance of your borders by changing the width and style of the line you use.  Also consider filling the bordered area with a light screen (halftone).

Text wraps. White space also functions as a border.  Place the white space around the periphery of the elements you want to group together.  Place white space between elements when you want to separate them.

Lines. Lines (or rules), along with screened areas, can separate articles in a mostly-text newsletter.

Avoid placing rules within articles, such as between headlines and body copy or between subheads and body copy.  Rules separate.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands. See our Print Testimonials webpage to see what our customers think of us.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our New Free Christmas Card templates – there are tmplates to upload your own photo – Photo Christmas Cards and ones designed for personal use or business use which have been designed by a graphic designer. If you have any suggestions of feedback as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Effective Placement of Headlines
• Newsletter Printing – Target Your Audience With Visuals
• Newsletter Printing – Back-Page Designs for Prodigal Readers
• Newsletter Printing – Front-Page Strategies

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing – Effective Placement of Headlines – 10th August 2010
The size of the headline, along with the position of the article on a page, communicated the importance of the article.  When laying out your pages:

• place important headlines to the top of the pages
• span at least two columns with the headlines for your most important articles
• use the largest type size you’ve chosen for major headlines
• avoid reducing the type size of the headline to make the headline fit: reword it instead
• use a consistent typeface, type size and alignment

Maintain the maximum promotional punch of your writing by breaking long headlines strategically.  Keep adjectives on the same line with the accompanying noun.  Avoid ending a line with a preposition.

Instead of breaking the headline like this:

Up to Your Sleigh Bells in Christmas
Bills

Begin the second line with the preposition:

Up to Your Sleigh Bells
in Christmas Bills

Captions. When using a caption, place it under or to the side of the photograph.  Set it large enough type to be read easily by skimmers.  According to David Ogilvy, four times as many people read captions as body copy.

Pull quotes. Pull quotes on a page of all text add visual interest and give you another chance to capture readers.  Place pull quotes on the part of the page the eyes go to first, approximately at optical centre (in the middle column, just above mathematical center).

Subheads. If you have an interview written in question-and-answer format, the questions can work as subheads.  Set questions in bold, so readers can skim the questions and read the answers that interest them.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Target Your Audience With Visuals
• Newsletter Printing – Back-Page Designs for Prodigal Readers
• Newsletter Printing – Front-Page Strategies
• Newsletter Printing – Selling With “First Glance” Appeal

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing – Target Your Audience With Visuals
When deciding which visuals to use and how to size them in relation to one another, consider your target audience.  Use subjects and scenes that your readers can relate to.  Visuals that always attract include:

• people doing something (using your products, at one of your events)
• before and after visuals
• children and animals
• a frame with a single element, versus multiple elements
• tight crops and zooms
• contrasting colors
• crisp focus
• varying levels of gray

Cropping Photographs.
Since most readers look at photographs first, use photographs and captions to convey your most important promotional point.  Pull the reader into the subject by cropping in on the subject you want to highlight.  Also, when showing customers, make the image of the customer as large as possible.

Creating silhouettes.  Another effect that adds interest to a photograph is silhouetting -  a cutout of part of a photograph.

Silhouetting is useful for showing people.  After all, most people aren’t square or rectangular.  Removing the background helps make people look more lifelike.  Use this effect to show people from within your company.  They’ll look approachable and personable.

Although silhouetting creates informal pages, keep in mind these types of photos lose some of their journalistic value.  (Newspapers only use silhouettes on their lighter features.)

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Back-Page Designs for Prodigal Readers
• Newsletter Printing – Front-Page Strategies
• Newsletter Printing – Selling With “First Glance” Appeal
• Newsletter Printing – Page Pyramids

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing – Back-Page Designs for Prodigal Readers – 7th July 2010
An estimated 15% of readers start at the back of the newsletter and work their way forward. These nomadic readers judge a publication based on what’s left at the end.  If it’s interesting, they know that the beginning of the newsletter is good too.  Convince  these sceptics with short news blurbs or a newsworthy item.  Use one of the front-page strategies here.

If your newsletter is self-mailed, all readers will at least glance at the back page first.  Then they’ll turn to the front.

Left-Page, Right-page Stategies
Once inside, people start reading at the tops of pages and move doen.  Begin articles on the tops of pages.  If you have a continued article, place the continued part at the bottom of the page.

Place photographs, graphics or important industry information so they draw readers first to the top left side of a spread.  However, also realize that the top right-hand portion of a spread is a powerful position.  Place promotional items, such as new product or service announcements, here.

People Don’t Read, They Skim
When working within you page pyramid, assume that no one will ever read a word of your body copy.

Concentrate on pulling readers in and making your key points through interesting photographs and captions, headlines, pull quotes and subheads.  These elements can also guide readers from article to article.  Skimmer bypassers also help make your newsletter layout more pleasant for readers.  These shortcuts include:

• photographs and captions that tell a story
• headlines that say, “Start here”
• dynamic graphics that point to key articles
• white spaces, rules and boxes separating articles

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Front-Page Strategies
• Newsletter Printing – Selling With “First Glance” Appeal
• Newsletter Printing – Page Pyramids
• Newsletter Printing

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing – Front-Page Strategies – 6th July 2010
Front Page. Cover story. Page one. No matter what you call it, it’s the place where most people (roughly 85%) start reading your newsletter.  Here are a few strategies to consider.

Hard news. Place your most important articles on the front page.  Readers expect the most newsworthy articles to appear on the front page.  If you place dull articles on the front page, you’re telling readers that the rest of the newsletter is even less exciting.  (Tell your boss that the traditional spot for the president’s letter is on the second page.)

Top Ranking. Some publishers rank news items by the greatest amount of overall interest.  The most popular articles go on the front page, the middle group go inside, and the remainder are condensed into news bulletins.

Skimmer bait. Invite readers in with short news blurbs.  News-briefs condense long articles into two or three lines.  This gives readers the feeling they’re merely skimming the headlines.

Continue one. You can combine the skimmer bait technique with one continued article.  Readers often read the news briefs first, then start reading an article placed in the right-hand column.  This article leads the reader naturally to page two.

The lure. Lure readers by placing useful information on the front page.  One you’ve captivated readers, they’ll turn to the inside pages – filled with your promotional information.

Goal-driven. If you have important news, such as a new product or an upcoming event, that you want everyone who opens your newsletter to see, place it on the fron page.  Don’t bury newsworthy information deep within as article.

Remember that it’s the editor’s job to give instructions on article placement to the layout artist, if they are not one and the same.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Selling With “First Glance” Appeal
• Newsletter Printing – Page Pyramids
• Newsletter Printing
• Green Printing – Packaging and the environment

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

Newsletter Printing – Selling With “First Glance” Appeal – 5th July 2010
The position of many parts of your layout, such as the nameplate and mailing panel, will be the same from issue to issue.  In the layout stage, use the areas around the standard features, the “active areas,” to create appeal.

First, focus on the prime real estate areas of the mailing panel and the front page.  The active areas on the mailing panel are the teasers or contents box.  Next, look at your goals for this issue or this year.  Plan to change this area with each new issue to attract attention by using:

• teasers
• contents box
• event calendar or notice of an upcoming meeting
• eye-catching cartoon or photo
• location map
• sale announcement
• famous quotation
• coupon
• lists of services and everyday specials
• list of products offered
• Web site link to must-have content

Place a quick message, table of contents or teaser that gets people immediately involved with your publication.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Page Pyramids
• Newsletter Printing
• Green Printing – Packaging and the environment
• Environmentally Friendly Printing – Environmental issues

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

Newsletter Printing – Page Pyramids 1st July 2010

Page Pyramids: How Readers Eyes Work With Your Page

Understanding how the human eye interacts with your newsletter page can also help you make layout decisions.  Readers look at your newsletter in three different stages:

1. when it’s folded or flat in the mailing stack
2. when it unfolded
3. when it’s opened to the inside pages

When the newsletter is folded and in the mailing stack, readers first look at their name on the address label to make sure the newsletter was sent to the right person.  Then they glance to the return address area.  Next, they unfold the newsletter and look at either the front of back page.

On these pages, readers look at photos or illustrations first, unless they are small.  In the absence of photographs, readers’ eyes are attracted by the largest, most dominant element on the page.  Then they move to the second most dominant, then to the third, and so on.  On a page of all text, readers’ eyes usually move from the upper left to the lower right corner of the page in a “Z” pattern.

Note that only the first and last pages are seen by themselves.  Other pages are usually seen as two-page spreads.  On two-page spreads in magazines (most eye movement research has been conducted using magazines), the readers’ eye goes first to the right-hand page.  Once readers have glanced at the right-hand page, their eyes go to the left-hand page.  Both pages are read following the “Z” pattern.

The “Z” pattern assumes that the elements on both pages are of equal interest.  A key word in a headline or an interesting photograph can draw the readers’ eyes to the left or to the bottom of the page.

As the editor, your job is to encourage readers to at least skim all the elements of the newsletter.  Armed with better knowledge of eye movement, investigate how you can use the layout to guide your readers through each of the NEWS levels – name, enactment, written words and selling.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates. If you have any suggestions of feednack as to what images and style you think our Christmas Cards should feature then simply let us know.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing
• Green Printing – Packaging and the environment
• Environmentally Friendly Printing – Environmental issues
• Environmentally Friendly Printing – Condensing filtration solvent recovery

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

Newsletter Printing – 30th June 2010

Everyone out there who has seen an article titled “Letter from the Chief Exec” on the front page of a newsletter, raise your hands.  The placement of this little gem generates a big “ugh” for two reasons.

First, it needs a better headline.  More importantly, it’s taking up space in a prime area of your newsletter – like leasing an Oxford Street store front for storage.

This blog shows you how to create layouts that draw readers to the articles that sell your products.  You’ll learn how to zone your layout – arrange type and graphics on the page – and use publication and page pyramids to guide readers’ eyes.

Newsletter Publication & Page Pyramids
Inverted pyramids work for both news writing and page design.  The idea of the inverted pyramid is to begin with the most interesting faces and work downward, in decreasing order of importance.

Within a publication, that means placing your most important news on the most visible pages.

The publication pyramid is built like this:

1. the front page
2. the mailing panel and envelope
3. the back page
4. right-hand pages
5. tops of pages

In addition, each page has an individual hierarchy.  Visuals, captions, headlines and subheads all signal to readers and skimmers what’s important on the page.  If these areas are interesting, the reader assumes the rest will be.  If they’re not…another page gets turned.

The page pyramid looks like this:

1. photographs or graphics
2. captions
3. headlines
4. kickers and decks
5. pull quote
6. subheads
7. leads

Once you “zone” the prime real estate in your newsletter, you’ll know where to place the high-profile boutiques and where to build warehouse space.

Peter Harrison is Joint Managing Director of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

We have great online print prices – Print Buying Direct are UK market Leaders and Innovators in Leaflet Printing | Brochure Printing, Large Poster Printing, Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

NEW: Visit our New Christmas Card Printing Online Minisite – Either upload your Christmas Card Artwork or Choose one of our Free Christmas Card templates.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website.   For more information on printing and graphic design please see some of our recent blog articles;

• Green Printing – Packaging and the environment
• Environmentally Friendly Printing – Environmental issues
• Environmentally Friendly Printing – Condensing filtration solvent recovery
• Green Printing – Carbon absorption

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run digital printing, long run litho printing and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Europe.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’
• Stay Legal and Give Yourself a Sporting Chance

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Green Printing – Waste – 21st April 2010

Emissions to water

Emissions to water and the whole question of what can or can’t be disposed of is a difficult one for the printing industry today. The law on the control and disposal of waste has become increasingly strict over the last year. The printing industry is now forced to look at the total issue of waste and pollution, whether it is to do with water, air, soil, noise, dust, waste packaging or used developer.

So if the printing industry is to be concerned with ‘emissions to water’ what exactly are the areas for concern? What is water pollution? When a water board takes a sample of trade effluent what are they looking for? There are four specific categories that constitute water pollution:
1)    Physical and mechanical pollution factors
2)    pH value
3)    oils and fats
4)    chemical factors

Pollution factors

Physical and mechanical pollution factors include colour, odour and temperature. Water boards are looking to produce clear, clean, odourless water for the consumer. Water from a pink stream stinking of white spirit wouldn’t be acceptable to make a pot of tea with! Temperature also pays an important part. The lower the temperature of the water, then the more oxygen is soluble in it. (That is one of the reasons there are so many fish at the North Pole). The higher the temperature the less oxygen is soluble- making existence of aquatic life harder. At higher temperatures micro organisms become more active and can cause vats amounts of algae. The ideal discharge temperature of water is less than 35ºF.

Mechanical pollution factors means sold debris and substances floating or suspended in the water- literally anything from human sewage and old plastic washing-up bottles to tree branches.

pH value
The two main chemicals used in the photographic pre-press area are: developer and fixer. Developer is alkaline and fixer is acidic. Acidity/ alkalinity is measured using the pH scale: the lower the pH value the more acid the solution; the higher the more alkaline; pH7 is neutral. An ideal water pH is 6. Fish and aquatic life prefer alkaline surroundings to an acidic bath!

Oils and fats
Oils and fats and flammable products are not found in the most graphic waste. They are most often found as by-products of food manufacturing. Oils and fats tend to sit on the surface of the water. They then prevent oxygen getting through to the organisation below.

To be continued…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

NEW: We now sell Large Poster Printing and Banner printing online (A1 Posters, A0 Posters etc) and Banner Stands.

We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – Soft line drawings
• Newsletter Printing – professional- quality photographs.
• Newsletter Printing – Photographs Provide Instant Communication

Print Buying Direct is the online Trading Name of The Printing House Ltd.  One of the UK’s leading quality printing companies for graphic design, short run, long run and large format colour printing. Based in Crewe, Cheshire (Cheshire Printers), in the North West of England – delivering to customers across the UK and Ireland.

NEW Product Alert – we now sell Exhibition Stands, Pop Up display stands and A Boards

See Our Latest Press Release about our Web to Print Solution.  See us on the RED TIE Web to Print site

• Print Buying Direct is the UK’s leading Web-to-print Printing Company
• The Customer Experience just gets Better and Better at Print Buying Direct
• Web revolution allows Crewe to ‘Print the World’

We have just launched 2 new brands – keep an eye out in the coming months for;

Cheap Banner Stands and Premium Banner Stands

See Our latest press Releases Digital printing in Cheshire,

Crewe Printers in UK First

Also Digital printing in just 15 Minutes

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Newsletter Printing – Soft line drawings - 18th April 2010

An alternative to serious business photos is line drawings. Many publications are following the lead of The Wall Street Journal and replacing photographs with pen-and-ink sketched, especially for regular columnists. This is an especially good option if your newsletter is faxed.

Keep in mind that this method works only if you use very high quality drawings. A bad line drawing is worse than a bad photo. However, quality line drawings become an important part of the look and feel of your newsletter, much more so than regular photographs.

Sum Up Numbers with Charts & Graphs
Charts, graphs and diagrams help present numbers in a quickly digestible form. Your organisation may want to show how your products are used, what type of members you have or how donations are appropriated. Instead of listing the percentages or numbers of each, construct a pie chart or bar graph.

Charts and diagrams keep your article from getting bogged down with numerical data. People would rather look at a graph of sales or production date than read the numbers. Graphic methods also help readers remember the information.

You don’t have to be a graphic artist to create a unique and successful graphic. The trick is to keep it as simple as possible. For example, donations can be shown in a bar graph with the bars made from canned goods or stacks of coins. Add a caption underneath your charts and graphs to explain the data.

Cartoons Show the Lighter Side
People like to laugh. Salespeople frequently tell their prospects funny stories and jokes. Laughter is an important part of making your prospects look forward to your visits. (Creativity expert Dough Hall says that “ha-ha” leads to “aha”). Regularly including cartoons can create the same effect for your newsletter. Even if the readers are opening it only to look at the cartoon, you’ve elevated them to the image level.

People used to think that carton destroyed an organisation’s dignity. However, this trend is reversing. It’s now recognised that cartoons lend an approachable image to an organisation.

Cartoons included in your newsletter offer several benefits. They help explain abstract ideas, draw attention to a related article, and add a human element. Unlike photographs, they have the power to exaggerate the truth while making it real and understandable.

Clip Art & Custom Illustrations
Custom illustrations and clip art can also emphasise the main point of your article. Often illustrations are used when you can’t find a photograph to accompany the article. Even when a photograph is available, custom drawings or clip art may more accurately communicate your promotional print.

More on newsletter printing soon…

Peter Harrison is Joint MD of The Printing House Ltd, and Print Buying Direct of Crewe, Cheshire, UK.

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We have great online print prices Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing. For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct Website. For more information on printing and graphic design please see some of our recent blog articles;

• Newsletter Printing – professional- quality photographs.
• Newsletter Printing – Photographs Provide Instant Communication
• Newsletter Printing and Newsletter Design – Off with flying colours

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