Posts Tagged ‘Newsletter printing’

Recycled paper- uses

Friday, January 15th, 2010

Recycled paper- uses – 15th January 2010

Printers have seen an increase in the frequency with which clients specify recycled paper all kinds of work from brochures to newsletters and government publications. Without going too deeply into the pros and cons of the environmental debate, there are sound reasons for using a greater proportion of recycled fibre and reducing the pressures on forestry and disposals. It has been suggested that the growth in the demand for paper has led to logging of old temperature forests and the disappearance of traditional wilderness areas under conifer plantations, resulting in the loss of wildlife habitat and a reduction in the diversity of land uses available to local people.

According to the Pulp and Paper Information Centre, the UK uses around 10 million tonnes of paper every year. Most of this paper is disposed of after use (with the exception of relatively small quantities that are archived or kept in the form of books), and ultimately end up being incinerated, recycled or used as landfill is becoming economically unattractive owing to the scarcity of suitable sites, and incineration leads to the release of greenhouse gases into atmosphere.
Environmental arguments over the pulp and paper industries have not gone entirely unchallenged. Nevertheless the re-use of primary fibre through recycling is along-established feature of the industry which all forecasters agree will account for an increasing proportion of paper use in the developed countries, as a result of a combination of economic pressures, consumer demand and government legislation.

Paper is an ideal material for recycling. A sheet of paper is basically a mat of cellulose fibres, and these fibres can easily be separated in a hyrapulper ready for re-entry into the paper-making cycle. The two main challenges for the recycler are the removal of contaminants such as ink from printed waste, and the restoration of the cellulose fibres to a state nearer to that in which they entered the paper-making process as virgin fibre.

Waste paper is cleaned after pulping in series of stages, each involving specialised equipment. Larger contaminants are removed by forcing the pulp through screens, and smaller particles are separated by centrifuging. Removal of inks is carried out by either de-inking (chemical removal of ink in flotation tanks, in which the waste ink rises to the surface for removal) or by dispersal (physical separation of ink from pulp).

Fibre restoration is necessary for premium recycled grades since the initial paper-making process causes a hardening (or homifcation) of the outer layer of the cellulose fibre. When homified fibres are made into paper again, they bond together differently, producing a sheet with greater porosity and lower surface energy.

On the whole, it is more efficient to ‘down cycle’ paper – i.e. to recycle it into a lower grade of paper – than to restore it fully and so the most suitable uses for recycled fibre are the packaging boards and newsprint grades that account for a high proportion of paper and board consumption. Higher grade recycled papers inevitably carry a price premium as the cost of the plant needed for cleaning and restoring the pulp has to be recovered, and the higher energy costs begin to make the environmental benefits more questionable.

Once a printed product has been distributed to the consumer, the printer has no control over any contaminants that may be introduced. However, some of the printing processes can also affect subsequent recyclability. Lamination and UV curing both create a plastic film, rather than particles like conventional inks, and these make repulping and cleaning more difficult. Water-based inks used in flexo printing, while having clear environmental benefits over solvent-based inks, cannot be removed from paper fibres. Carbonless copy papers and some adhesives are also unsuitable for recycling.
Peter Harrison is Joint Managing Director of The Printing House Ltd,
and Print Buying Direct of Crewe, Cheshire, UK.

Print Buying Direct are UK market Leaders in Leaflet Printing | Brochure Printing.

For more free articles on Printing and Graphic Design see our Online Printing | Print Buying Direct
Website.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

The Printing House, Print Buying Direct, Prospectus printing, Golf Club Centenary Books

Environmental impacts of paper for Printing

Tuesday, December 22nd, 2009

Environmental impacts of paper for printing – 22nd December 2009

How do you assess a product?
Everything we do has an environmental impact- and they are almost always negative ones. Environmental assessment of any activity or product must therefore measure as many of these impacts as possible in an objective way. The judgement of the comparative importance of different impacts, however, tends to be subjective. There is little general agreement, for example, on the relative importance of pollution to water or air. How does one judge two processes, one of the high chemical oxygen demand (COD) against the other which produces little COD, but a lot of greenhouse gases? There is no agreed methodology, but the closet approach is what is termed ‘life cycle analysis’ (LCA). LCA is not an exact science, but it attempts to provide a methodology to evaluate in a scientific and objective way all the environmental impacts of a product or process from the cradle to the grave. This analysis should highlight a number of key areas within the life cycle that account for the greatest impact, and which may well provide the key to assessing the relative performance of competing brands or alternative processes.

When looking at the various stages of the life of a paper, it is widely accepted that it is in the areas of raw materials and production that attention should be concentrated. The utilisation of paper has little environmental impact in itself, and it is not possible to differentiate between papers in terms of the way they perform. Disposal is an issue, but again this is in a general sense. With minor exceptions, normally relate to how the products have been processed, it is juts as easy – or difficult- to dispose of one paper as any other.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Newsletter Printing – Size- Muscling Through the Mail Stack

Friday, December 18th, 2009

Newsletter Printing – Size- Muscling Through the Mail Stack18th December 2009

Does your newsletter get stacked in with the magazines, flyers, letters, or somewhere in between? Your newsletter’s page size and number of foils will determine where it lands in the stack.

The standard page size of most newsletter is A4.  Standard sizes have the advantages of lower cost, matching standard envelopes and their ability to fit in binders if readers want to save them (and many do).

If you mail a standard size newsletter flat, it falls with the magazines. If you fold it down to A5, it’s between the magazines and the letters (and with cheaper postage). And if you fold it like a letter and mail it with or without an envelope, it appears with the letters. Because magazines are set aside for later reading, you should stay away from this size by folding your newsletter for mailing.

The most attention-getting location of the mail stack is on top with the letters. People pay special attention to this section. They look here for personalised correspondence and checks.  Fold your newsletter in thirds to land here.

If your readers enjoy newsletters and look for them in their stack, fold your newsletter in half, versus in thirds. You’ll have more room on the mailing panel for teasers and other information about the newsletter.

Newsletters are sometimes mailed in envelopes. Some publishers feel its well worth the expense. Newsletters mailed in envelopes arrive in better condition and look more like official correspondence. In addition, you can add flyers, letters, reply cards and other promotions to the envelope.

Postcard newsletters have special mail stack advantages. They arrive “pre-opened” and look easy to read. People don’t feel like they’re reading other people’s mail when they read postcards. You can print your news on an oversized postcard with lots of room for your news or enjoy special postcard mailing rates when keeping its size to A5.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Newsletter Printing – Features Show Your Products & Services in Action

Thursday, December 17th, 2009

Newsletter Printing – Features Show Your Products & Services in Action - 17th December 2009

Once new products and services have been announced, they lose their newsworthiness.” Feature articles allow you to reiterate your product and services by having other people talk about you.  They can also include news of everyday (or unusual) applications of your products.

Write in a feature style for articles on clients, case histories, unusual applications for products, educational information and inspirational stories of people. The feature style:

  • Captures and holds readers’ attention
  • Contains a good lead
  • Weaves interesting facts throughout the article
  • Develops and supports themes
  • Ends with a strong, memorable conclusion
  • Includes quotes from interviews
  • Often conclude with a quote

The style of features encourages promotional writing. In well written features, there is an initial point of contact that is sharp, quick and obvious. A light opening follows to grab the reader’s interest. This could be an incident, an anecdote or a conversation. Finally the bulk of the story includes a description and facts. The last paragraph usually concludes the article by repeating the theme. This style is the opposite of the inverted pyramid news style, in which the facts are presented first and there is no need for a summary.

When you write features, think of a strawberry packer. Tell the story with sustained interest. Place a layer of good berries on the top, but save the best berries for readers to see when they turn the basket upside down. Give almost as much importance to your last sentence as your lead. Words like “in summary,” signal to your reader that you are bored or the article has gone on too long and you don’t know how to stop it. Quotes work well for endings. Find one that has a sense of finality, its funny or adds a last surprise.

The hardest part of writing a feature is coming up with a theme and writing the conclusion. By remembering the strawberry packer, you’ll know to save an interesting tidbit for last. You’ll also use the tidbit to develop the theme for the article. Pack up your berries and come on down to the ranch to see how.

Top berries:

With a name like RBR Computer Ranch, you’d expect to find this dealer in the outskirts of Dallas or Houston, or at least somewhere west of the Rockies. Well, venture into the “cement ranch” of New York’s Manhattan and you’ll find RBR nestled on the 4th floor at Fifth Avenue and 20th street.

Why “Computer Ranch?” “You have to be different,” says Jose Ristorucci, president of RBR, “Look at Egghead Software; you remember their name before you’d remember Alpha Omega Software. We thought of Computer Zoo, but that was already taken”.

Bottom berries:

The technical knowledge and personal approach found at RBR sets them apart from the rest of the herd. “Every customer has a different need,” Ristorucci says. “They can come here or we will go to them. Some days we have five or six people in here being trained or looking at software packages.”

Ah, life is good down on the ranch.

It’s easier to find themes for some articles than others. For an article on a company that uses a computer product to design a flood control system, finding a theme was easy.

Top berries:

Reliability – Lives Depend On It

Sierra Misco is in the business of telling people that water runs downhill. The trick is to figure out how much water and when it’s going to get there. When you’re talking about the raging waters of China’s Yangtze and Yellow Rivers, that’s no small trick.

Bottom berries:

The systems have to be reliable – people’s lives depend on the performance of the equipment.

It’s important in an ongoing publication to avoid formula writing. For example, you wouldn’t want to start every customer feature with a question. Instead, look for ways to write feature stories in unusual ways. You’ll find that some subjects give you the opportunity to write truly unique pieces.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Newsletter Printing – Guiding Readers to the Reply Card

Wednesday, December 16th, 2009

Newsletter Printing – Guiding Readers to the Reply Card – 16th December 2009
Refer readers to a reply card or reply screen or form if it’s one of your desired responses. Reply cards and forms give readers an opportunity tell you they’re interested by requesting more information, a demonstration, a phone call, a sales visit.

When writing the copy for the reply card or form:

  • Make your offer something of value, something that people or think is really interesting. Convince readers to send it in or submit it. Place this offer in a benefit-oriented headline and refer to the reply form within the editorial of the newsletter. “Yes! I want to learn more about planning for a comfortable retirement. Send information about your retirement fund.”
  • Give the offer a deadline. Because you don’t want to be sending out your freebee for years to come or having to print more when you run out, print a deadline on the offer or state, “While quantities last.”
  • Urge readers to respond immediately. “Take advantage of this special offer. Mail today!” for more action, call it a response card instead of a reply card.
  • Solicit some information that allows you to qualify leads. Ask readers if they want to stay on the list. Ask them how they intend to use your product, when they plan to buy or what products they are currently using.
  • Include your telephone number, in case the reader wants to take immediate action.
  • Include your fax number and encourage readers to fax back the card.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Newsletter Printing – Magnetise the Eyes with Pull Quotes

Tuesday, December 15th, 2009

Newsletter Printing – Magnetise the Eyes with Pull Quotes – 15th December 2009
Pull quotes (also called callouts, lift-out quotes or outquotes) are sentences taken from the article. They add life to a page or screen, while providing a juicy excerpt from the article that pulls readers in. pull quotes are also used as a layout device to break up type and add white space.

Choose sentence or phrase that:

  • Stands alone
  • Holds its meaning out of context
  • Is an interesting point
  • Is the most promotional point

Teasing Readers to Open Your Newsletter
Once all of your articles are written, return to the subjects and motivating words you chose to promote specifics. Use these words for the teasers and contents box that readers see first when looking at the mailing area of a print newsletter, the top of the screen of an email newsletter or the main page of a website newsletter.

The contents box should encourage readers to open the publication or continue reading or scrolling. Use teasers to:

  • Attract attention or capture the readers you desire. If you want tax clients, write, “Important Tax Information Enclose.” If you’re promoting to retailers, exclaim, “Important News For Retailers.” Of course, you must make sure you have covered these subjects inside.
  • Describe your feature articles by telling readers the benefits of reading them
  • Give the headlines of your newsletter articles. This makes it easier for readers to find the articles they want.

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk -

Leaflet Printing, Brochure printing, Postcard printing, Appointment Card Printing, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Newsletter Printing – Subheads Net in Skimmers

Monday, December 14th, 2009

Newsletter Printing – Subheads Net in Skimmers – 14th December 2009
After you write the headline, look at the other promotional points in your article and use them as subheads. Subheads are used to divide lengthy articles into logical breaks. They may indicate to the readers a change of topic or a link of content, or simply break up a mass of type.

Place subheads about every four paragraphs, to allow readers to skip sections of the article without losing their train of thought. Subheads are especially important in website articles. Reading on the screen is much harder on the eyes. Subheads provide a welcome relief.

Most importantly, subheads include your top promotional points. By skimming the headline. Lead and subheads, your readers can understand your main sales points in a few seconds.

Captions Draw from Photo Appeal
Captions (also called cutline’s) are the descriptive text placed under, over, or next to a photo in a print newsletter. Because most people first glance at the illustrations on a page, captions are a promotional opportunity you should never pass up.

Include information that makes people want to read the accompanying article. Try these tips:
o    Include information hat entices  readers
o    Include promotional information if you can work it in
o    Leave out obvious information that the photograph includes
o    Identify people and settings

Promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December 2009 and re-open for business on the 5th January 2010.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Kickers in your printed newsletter will Jump Start Headlines

Tuesday, December 8th, 2009

Kickers in your printed newsletter will Jump Start Headlines – 8th December 2009
A kicker is a line in smaller type above the headline. It helps keep the headline shorter. A kicker is often used for regular features, such as editorials. Technical support tips. News briefs or updates. Kickers give the writer the freedom to write a new headline for standing columns in each issue, rather than using the same headline very time.

In email newsletters, kickers are used for readers to find articles when scrolling from a contents box to the actual article.

Kickers can also be used to target your reader. For example, an article’s headline might be Save on All Pet Supplied with a kicker that read “Cat Owners.”

Decks as Headlines Extenders
To avoid long headlines in print and website newsletter, consider a deck – a few lines of description placed underneath the headline. Decks can be used to give the reader more information about the article or to attract attention. An effective deck guides readers into the rest of the article before they know it.

Use deck to:

  • Give people more information about the article
  • Set a scene
  • Warm up readers for a launch right into the article

Only 8 working days now to get your Christmas Cards in time to send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Headlines Bring Your Promotional Newsletter to Life

Monday, December 7th, 2009

Headlines Bring Your Promotional Newsletter to Life - 7th December 2009
Good headlines give your newsletter an edge over completing publications. In fact, more than five times as many people read headlines as read the article. So, make sure to write each line for maximum impact.

All headlines should focus on your readers- telling them the article has some benefit to them. You can even use a direct mail trick offer a benefit in the headline: “17 Ways to Improve Your Business,” or “save 50% by Using New Packaging.”

A headline can contain a benefit, an unusual statement or twisted cliché, set up a problem/solution format or call out to only one segment of your readers. A feature’s headline can also be a quote from one of the interviewees.

The following checklist is helpful when writing Newsletter headlines.

Headlines need verbs. Verbless headlines are called standing heads, label heads or, my favourite, deadheads. These are fine for use as kickers but headlined need more.

Activate your voice. The dynamic active voice saves words. Acme Helps Customers versus Customer is helped by Acme.

Write in present. Write Acme Announces rather than Acme Announced.

Use short, pithy words. Use short synonyms for long words. Panel or group will fit better into a headline than committee.

Try numbers. The One Minute Manager is the title of a book that was remarkably successful.

Include benefit. Quick Tips to Reduce Your Chances of Cancer includes the benefit words quick and tips. These words tell reader they’ll get fast, condensed information.

Avoid “to be” verbs. Headline writers delete helping verbs such as is and are. This omission saves space and punches up the headline. Physicians Asked to Staff Clinic omits the verb are.

Avoid confusing the line division. Don’t divide hyphenated words or words that go together from one line to the next.

Omit articles. Generally, the articles, a, an and the are omitted to improve action and to save space.

Avoid exclamation points! Replace exclamation points with strong, accurate verbs.

Limit punctuation. Avoid periods (they bring the eye to a stop). Use commas sparingly, although you can use commas in place of the word and.

Watch for overuse of your name.
If every headline begins with your company or product name, the headline won’t tell readers that you offer benefits to reading the article. Instead they say, “These articles are written from our point of view.” That’s not the message you want to convey in your promotional newsletter.

Only 9 working days now to get your Christmas Cards in time to send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk

Start With the Desired Response from your Promotional Newsletter

Thursday, December 3rd, 2009

Start With the Desired Response from your Promotional Newsletter – 3rd December 2009
When organising any article for your newsletter, think first about what you want readers to do or know after reading. Then carefully consider what you’ll need to tell readers in order to initiate this response. Try some of the following selling techniques:

  • Give the benefits of purchasing or participating
  • Summarise the offer
  • Reduce risk with guarantees or warranties
  • Discuss options for payment plans
  • Explain your after-the-sale technical support
  • Show why the product is a good value
  • Show how your products solve problems
  • Show your product in use
  • Support claims with quotes from customers
  • Compare your products to competing ones
  • Suggest cost-saving replacements
  • Show or link to the technical features and capabilities
  • Give information on how to choose the right product
  • Give deadlines to offers and other incentives
  • Include phone numbers, contact names and reply cards

Ask yourself; “What do I hope readers will do after reading this article?” include your desired response in the article and in the skimmers’ spots. The conclusion of your articles should repeat what to do – order today, writes your legislator, come to the meeting.

Remember that few people read newsletters from cover to cover. Most people pick them up and “skim.” Skimmers read the headlines, subheads, captions and first sentences, looking to see if they want to take the time to read the article.

These skimmer areas should contain the bulk of your sales message. They should also entice the reader into the article by summarising the main ideas, concepts or feelings presented in the article.
Only 12 working days now to get your Christmas Cards send by 2nd class post (18th December). Corporate Christmas Cards and New Year Promotional Print – promote your business or charity with our offers on Wall Calendars, Desk Calendars, Xmas Cards, Promotional Wall Calendars and CD Calendars. We’ve recently redesigned all of our Print Buying Direct website and cut our prices on all promotional print.

We shut down for Xmas on the 23rd December and re-open for business on the 5th January.

For more information on printing and graphic design please see some of our recent blog articles;

Print Buying Direct is the online division and a Trading Name of The Printing House Ltd. One of the UK’s leading quality printing companies for short run, long run and wide format colour printing. Based in Crewe, Cheshire, in the North West of England – delivering to customers across the UK and Ireland.

Also see our other websites

Main Site: www.theprintinghouseltd.co.uk

Buy Print Online: www.printbuyingdirect.co.uk

Leaflet Printing, Brochure printing, Postcards printed, Appointment cards, graphic design etc

Prospectus Print: www.schoolprospectus.info

Sports Book Print: www.golfclubcentenarybooks.co.uk


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