Print Production Management part 2
Wednesday, September 9th, 2009Print Production Management part 2 – 9th September
Process automation
Production management is primarily about process automation, however there are several standards most significantly ISO 12647, that production managers need to keep in mind in the process of system automation. Industry excitement surrounding the Job Definition Format (JDF) has relaxed into something rather more circumspect of late; however we expect to see a bit of resurgence this year. JDF implementation depends to a great extent on investment into new kit, and as old technologies are replaced with JDF capable systems, implementing process automation gets immeasurably more straightforward. Version 1.4 of JDF, to be introduced in May, will provide printers with additional supports, without compromising their existing JDF routines. This version adds new specifiers to make it easier to manage files with, for example, control over ganged jobs and improvements to the security and management of data transfers.
Through JDF, production management and MIS are becoming increasingly intertwined. Production management technology looks after the nitty gritties of production while MIS takes care of the business management side of things. JDF/JMP can help manage data across both environments so that people can share common information and so changed such as additional costs in production are accurately reflected, especially when invoices are about to be raised. Increasingly, commercial printers are relying on their MIS technologies to provide detailed business information, information that can help improve performance reporting for all departments, individuals, jobs and customers. Altogether it adds up to improved accountability and profitability for the business.
Information management technologies are all about keeping the business up to date and informed, so that company owners can help their customers ton invest more wisely, and of course more frequently, in print, it is about improving print’s cost effectiveness for customers, keeping it central to market investments and at the heart of multiple channel communications.
Most multi-channel marketing relies heavily on web technologies for its effectiveness, however, advanced print media production will increasingly depend on new web framework technologies designed to improve the development and support of web applications using templates and helper tools, smart URLs and memory management. Ambitious printers are working with their customers to maximise the industry’s production efficiency. Together they are ensuring that print yields the best overall retune on investment for communications and for information consumers.